Matt Janaway

This is the kind of AI search data I'd actually use. It comes from Bing's own queries instead of made-up prompts run through a tracker that lacks multiple layers of personalisation. Microsoft even says to treat the numbers as directional, which is more honest than most AI visibility dashboards.

Cheap hosting is one of the most expensive savings you can make. A slow server ruins your page speed, which hurts both rankings and conversions. Before you optimise anything else, check what you're paying for: uptime, speed, and support beat a few quid saved every time.

The best eCommerce content doesn't look like marketing; it answers questions, solves problems and entertains the exact audience the store serves. Study who your audience actually is before you brief a single piece.

You hired a marketing agency or team because you needed expertise. Then you approved every email, questioned every tactic, and wondered why the results were average. Let them work. That is what you paid for.

Most people try to do SEO before they have an SEO strategy. Those are not the same thing. A strategy sets the goals, the priority order, and the metrics first. Then the tactics follow. Without that, you're just running tasks.

Making your website "agent-ready" is not a new speciality. It is technical SEO applied to a new class of crawler. robots.txt, structured data, response times, page structure. You were already doing this. Keep doing it well.

If every ChatGPT interaction counted as a search, it’d still only equal about 0.25-0.5% of Google’s size. I’ve heard a lot of talk lately about “GEO” replacing SEO. It's simply not true - GEO IS SEO. ChatGPT isn’t replacing Google. GEO is just SEO. Search remains overwhelmingly dominant.

🤯 Have you ever experienced a tough website migration? It can be a nightmare, and even perfect migrations can result in performance issues. I'd love to hear some horror stories in the comments!

With a simple touch, you can turn your #eCommerce customers into lifelong brand advocates by including a handwritten thank-you note with every order. It shows genuine appreciation for their trust and turns a transaction into a memorable experience. Gratitude builds loyalty! 🤝✨

I received a sweet surprise today! 🎄 My little boy, Leo, and our soon-to-arrive baby 'P' (thanks to my awesome wife) had a Christmas tree delivered to my office. Feeling the love! Wishing everyone a joyful holiday season full of little surprises. Happy holidays! 🌟

I'm seeing a lot of corner-cutting lately. True success in #SEO comes from embracing the hard path—consistency and dedication. Test everything. Following a solid process is crucial as SEO evolves, especially with AI. Shortcuts might save time but often result in problems later down the line.

⚠️ Don't block CSS/JS in robots.txt! It hinders search engines from understanding your site and can damage rankings. We advised a client to unblock them which caused traffic to 5x from 358k to 1.9m in under a year. I have spare characters, so here are some hashtags #seo #searchengineoptimization

⁉️ #eCommerce tip: Improve conversion rates by tapping into Amazon's Q&As. They're a goldmine for uncovering what your potential customers are curious about. Use them to understand their needs, challenges, annoyances, and aspirations to help you create better product descriptions.

Let’s see whether this fill the hole that X leaves! Feel free to connect if you’re into SEO or digital marketing 👋