Matthew Smith

Matthew Smith

@mattsmithetc.bsky.social

Head of data journalism at @YouGov. Formerly digital comms at @policy_exchange, @unisontweets

69 followers29 following19 posts

Matthew Smith
@mattsmithetc.bsky.social

One thing I really don't like pollsters doing is outputting figures from a multi-country study as a "X% of people globally think Y". Firstly because this number can differ dramatically based on the composition of countries included in the study...

Matthew Smith
@mattsmithetc.bsky.social

...and secondly because this leads to misleading reporting whereby outlets quietly don't mention or gloss over the fact that this is a global figure, and the articles read as though its referring to UK or US opinion only

Matthew Smith
@mattsmithetc.bsky.social

We used to be a real country

Stephen Bush@stephenkb.bsky.social

One of the realy interesting post-pandemic trends are 'people doing a thing that they clearly can't possibly be enjoying and ignoring everyone else urging them not to'.

theguardian.com‘It’s ridiculous’: publicans bemused by rise of single-file queues to get servedBar owners say they struggle to dissuade people from forming a line as behavioural experts point to post-pandemic ‘new norms’
Matthew Smith
@mattsmithetc.bsky.social

Invisibility is IMO an objectively terrible choice

YouGov@yougov.co.uk

What superpower would Britons most want? Top 5 1. Invisibility: 19% 2. Flight: 15% =3. Teleportation: 7% =3. Time travel: 7% 5. Healing powers: 6% Full list in chart 👇 yougov.co.uk/society/arti...

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