Nick Swan

Nick Swan

@nickswan.bsky.social

Bootstrapping seotesting.com Lucky enough to live in Bude, Cornwall

2.3K followers227 following55 posts

Happy to announce a new forecasting feature within SEOTesting that we've beta launched to all customers and users today. It allows you to forecast overall site performance using either: - Facebook Prophet forecasting model - SSA forecasting

Both models will forecast on a monthly basis 6 months into the future, with an option to include upper and lower boundaries. Once you've run a forecast, SEOTesting will save it for you, so you can track how the site performance stacks up against the forecast over the coming months.

Not my original idea, and can't remember where I first saw it, so can't credit - but it's really good for my well-being to to keep track of all the little things that get done each day. Including things such as the school run and walking the dog! Important roles that keep life ticking along.

And then at the end of the week, you can look back on what you've worked on you can feel happy with what you achieved, consider what you can eliminate/delegate/automate, and plan the next week accordingly.

Is a flat search console graph the new SEO flex? 💪 I seem to see fewer click graphs being shared that show hockey stick growth. These days, just maintaining organic SEO traffic from Google is a good result.

With AI overviews and the organic search results being pushed down by ads and SERP features, if you’re an established brand, you’re probably just as focused on maintaining traffic as increasing it.

SEO tests are good for this too. Make sure position and clicks do not go down after page changes. We’ve still got to be improving/changing pages and our competitors are not sleeping either! Improve or lose - but today sometimes improving means maintaining.

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My suspicions: Long - G aligns the page with a broader set of queries Short - based on a head term, G will re-write based on variations in the user's query None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.

Ultimately, you need to run tests to figure out what’s the best solution for your site, page types, category, and content types. Oh and re-test again in a sensible timeframe (6 months time?)

Meta titles and descriptions - For some pages + queries - long meta titles and descriptions work best - For some pages + queries - short meta titles and descriptions work best - For some pages - removing the meta title and description may work best

Since the start of the year I've accidentally become a cold water swimmer! It all started in January when asking a friend for lunch - the reply was, "Only if we do a width of the sea pool first."

We've been living in Bude for 8 years now, and I've always fancied cold water swimming, so the social contract was set! 6 weeks later, and we've been every Wednesday and have now worked up to a length and a width (about 7 minutes in the water).

As it's half term, Isabel joined me today! (in a wetsuit, I'm not that mean hahaha!) Of course loving the hot drink (well she chose diet coke) and cheesy chips reward afterwards.

The SEOTesting Chrome Extension is one of the hidden gems of our toolset. Here are 7 things it can help you with (the first two everyone can use - not just customers): 1. Quickly check page meta element values, including canonical and robots

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7. Access to all the reports you can run for the site to find CTR opportunities, content decay etc. Plus one click access to the Page Details view in SEOTesting so you can dig deeper into the Search Console data.

The SEOTesting Chrome Extension is one of the hidden gems of our toolset. Here are 7 things it can help you with (the first two everyone can use - not just customers): 1. Quickly check page meta element values, including canonical and robots

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The SEOTesting Chrome Extension is one of the hidden gems of our toolset. Here are 7 things it can help you with (the first two everyone can use - not just customers): 1. Quickly check page meta element values, including canonical and robots

The number one reason why digital agencies lose SEO clients? Lack of communication. But what do you mean? We produce these long end of month reports for all our clients. We pour hours of work extracting data and producing key takeaways in the conclusions.

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Drip feeding this good news reassures them that your team is paying the necessary attention to them that they feel they deserve - basically working on their stuff! 🙂

And each share is a communication opportunity. This is the results from this piece of SEO work, this is what we’ve learned, this is what we suggest next, what are your takeaways? Etc etc

The number one reason why digital agencies lose SEO clients? Lack of communication. But what do you mean? We produce these long end of month reports for all our clients. We pour hours of work extracting data and producing key takeaways in the conclusions.

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This is where SEOTesting and time-based testing comes into its own. As you are working on improving pages, running and finishing SEO tests, share the good news and test results with clients (magic links make this super easy - they don’t even need to log into SEOTesting)

The number one reason why digital agencies lose SEO clients? Lack of communication. But what do you mean? We produce these long end of month reports for all our clients. We pour hours of work extracting data and producing key takeaways in the conclusions.

The mistake here is assuming everyone cares as much about SEO as you do. That every page or slide of your report will get read and understood. They don’t. At best they open the report and skim the top-line numbers. All the good news on pages 3+ they didn’t even get to.

Nick Swan reposted

🔮 SEO Wish for 2025: That more SEOs start paying attention to their sites ranked queries CTRs curves to drive a more cost-effective SEO process: 1. Opportunities to update outdated / not so attractive/useful content 2. Potential intent mismatches and need to create new / different content ....

Upgraded Content Decay Report in SEOTesting 1. Switch between clicks and impressions 2. Switch between months and weeks 3. When viewing months, switch between 12, 9, 6 and 3 months of data. Shorter time periods will remove seasonality for a site and help show true content decay.

Nick Swan reposted

I’m recording a @microconf.com @YouTube.com video next week filled with SaaS/micro-SaaS ideas. Any B2B SaaS add-ons or ideas you would like to exist in the world? I’ll mention you in the video if we use one you suggest 😉

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