Page 2 Podcast | SEO Podcast

New episode is out now: @rosshudgens.bsky.social on what Siege Media stopped doing to make room for GEO. Mid-tier outreach and link building are out, versus and alternative articles, affiliate, influencer, and Reddit work are in. Full episode: www.youtube.com/watch?v=TwJf... #GEO #DigitalPR

Angela Skane on the Page 2 Podcast: she would rather optimize the content she already has than publish 20 more articles. 100 pages sitting on page eight of Google do not make a site stronger, they just make it heavier. Has a publishing quota ever worked for you?

The hard truth for clients: traffic isn't coming back. SEO was rankings and traffic; AI search is visibility and downstream conversions. People research in the LLM, exit, then run a branded search. How are you handling attribution in answer engine optimization?

New episode is out now: Marcus Tober on why rank tracking is harder than ever. num=100 is gone, the referrer is obfuscated, and he believes AI agents send 1,000x more requests than scraping. #RankTracking #SEOTools

New Page 2 Podcast episode: @tory.thegray.co on technical SEO, JavaScript, and how AI bots crawl your site. It opens with why she built her own SEO agency: she was done executing plans sold by people who didn't understand SEO. What would you do differently? www.youtube.com/watch?v=i4zH...

Yoast's @alexmoss.bsky.social thinks the web ends up looking like a Kindle: one aggregate feed, personalized per visitor. Same Nike.com, but the page you see could look nothing like mine. Markdown powers the feed; HTML just delivers it to humans. Does that change how you think about 'the website'?

Two AI tools worth trying daily: Fathom for call notes so you stay present, and Whisper for voice-to-text everywhere — Slack, terminal, even 'voicing' code instead of typing it. Voice AI is a genuine speed unlock. What's the one AI tool you can't work without?

Andrew Shotland: proximity is the top factor for a lot of queries, and getting physically closer to customers beats 10 reviews, links, or new content. His version is a $200 sublet with a verified Google Business Profile, real staff, and signage. Full episode: www.youtube.com/watch?v=lQUL...

Your website saying you're the best isn't enough. Cindy Krum's argument: LLMs are “consensus machines.” Social + video + reviews + third-party mentions increasingly shape what AI thinks your brand is known for. SEO is becoming ecosystem optimization. 🎧 Full episode: youtu.be/Qr9PFu3GH6M

New episode of Page 2 Podcast is live with Greg Gifford. He breaks down what actually proves local relevance to Google across sales, service, and parts departments, and why category selection matters more than most dealers think. What's the local SEO myth you hear most often?

Sophie Brannon's whole culture-fit screen is one question: what are you most passionate about? A work answer, or anything obviously tailored to what she wants to hear, is an immediate no. Some of her best hires said gaming. She notes it works on dates too.

Vertical video isn't ranking in AI Overviews yet. Cindy Krum, CEO of MobileMoxie, explains on @page2pod.com that Google tends to test new formats like images and video shorts in their own tab before folding them into search. Integration into AI Overviews looks like a matter of time.

Distribution isn't one-size-fits-all: once on LinkedIn/Facebook, three times on X by time zone (a reader poll confirmed people want it), with different headlines and images. YouTube gets A/B-tested thumbnails and titles. How do you handle reposting the same piece?

Thomas Peham ran a real schema markup test. Boosted Google organic and AI Overviews visibility. Zero impact on ChatGPT and the other AI search engines, some of which hallucinated the exact data sitting in the schema when asked directly. New episode out now! www.youtube.com/watch?v=hJsQ...

A deliberately human-first choice: we don't automate call analysis with AI. When you automate something, you stop paying attention to it. A person listening to calls and taking notes is what sets the work apart. Where are you keeping humans in the loop on purpose?

AI is making it easier to create the average answer. Which might make having an actual opinion more valuable than ever. @lidia-infante.com on why going against consensus could become a real advantage. 🎧 Listen to the new @page2podcast.bsky.social episode + subscribe. youtu.be/wbSavynl0S4?...

Content quality can't be manufactured, only highlighted and enhanced. @lidia-infante.com on Page 2 Podcast explains why teams fake E-E-A-T instead of building real expertise into the site, and how she used AI to surface original research as proof. What's worked for you?

An early SEO-testing finding for LLMs: the winning tests are about giving more information. LLMs don't get bored with long specs the way humans do — manufacturer data, product detail, and exposed info all help. It doesn't have to be UGC. What's moving the needle in your LLM tests?

@seohumorist.bsky.social runs grounding fanout queries through the Gemini API and noticed something: on branded searches, AI systems are now checking authority signals like BBB listings, completely unprompted. Six months ago this didn't happen.

AI referral traffic is sitting at 1.08%. Pat says every study keeps confirming the same thing: this was never a traffic play. What clients actually ask about is brand sentiment and visibility. He thinks the number only moves once agentic ecommerce puts clickable product cards in the conversation.

Enterprise SEO A/B testing found a breadcrumb schema fix that followed every best practice, and still cut traffic. Will Critchlow (SearchPilot) unpacks it live Wed 8/26 with Jon Clark + Joe DeVita. www.searchpilot.com/webinar-page... Best practice you've seen fail in a real test?

Useful correction from @amberhinds.bsky.social: the Lighthouse accessibility score uses only a small portion of the axe ruleset. So a perfect score and a genuinely broken experience can live on the same page. Run the axe extension if you want the real picture.

A technical SEO trap for news and evergreen content: Google often pulls the wrong date — from structured data, on-page, or CMS sections — sometimes off by years, and it kills clicks. Show one clear date, not multiple. Have you been burned by Google surfacing the wrong date?

Super excited I got to chat with @jonclark.co and Joe DeVita on the @page2podcast.bsky.social!! We've all seen people scramble to explain why performance is down and sometimes just "accept" good results, but if you can’t explain the win, you can’t replicate it. youtu.be/YrE21LqTU2o

Ten years before it was consensus: a team cut 80% of a client's content and rankings improved across everything that remained. That's the origin of 'quality is a site-wide metric.' Google's court docs later confirmed site authority exists. Have you seen pruning lift a whole site?

A framing worth sitting with: AI literacy is becoming like internet literacy: a skill you're economically locked out without. The way to build the muscle is to treat it like a person and pressure-test it constantly. How are you building AI literacy on your team?

Pat Reinhart's AI literacy interview is just: here's a task, build an agent with a prompt that completes it. Takes minutes to see who has hands-on reps. His prediction is that this ends up as baseline as "proficient in Excel" was twenty years ago.

@amberhinds.bsky.social has the cleanest framing of accessibility I've heard: it ages the same way SEO does. You don't finish it. You maintain it. And the incremental route is dramatically cheaper than the big-bang remediation project everyone budgets for.

Angela Skane made a point on the Page 2 Podcast that stuck: one idea can carry a blog post, a YouTube video, shorts, an SME LinkedIn article and a guest post, with the brand narrative intact. Which format do you always skip because nobody owns it? New season 6 episode out now!

The website in a zero-click world: relatively less important, absolutely still essential. Don't cut investment in your own site but do invest in AI overviews, what ChatGPT says about you, and marketplaces. Zero-click marketing is the job now. How are you adapting?

An "About us" H2 with a class and ID costs an AI agent 12-15 tokens to ingest. The same content in markdown costs 3, an 80% cut. Yoast's @alexmoss.bsky.social compares it to mobile-first indexing: agents don't read HTML the way we do. Writing markdown-first for AI search yet?

A team-building take for AI search: don't hire AEO/GEO "experts" with no SEO foundation. Everyone on the SEO team already does AEO work - you evolve their skills. The real shift is closer work with social and more in-house digital PR. How is your team adapting? Full episode with @lilyray.nyc

Agencies stuck at 20-40K/month usually have three problems at once: undercharging, over-delivering with no clear SOWs, and over-compensating team or self. Fix all three and gross + net profit jump. Which of the three is hardest for owners to face? Full episode with @johnfdoherty.com