Pete Millspaugh

Pete Millspaugh

@petemillspaugh.com

Writing a book about domains @ dotcom.press Programming & writing @val.town Digital gardening @ petemillspaugh.com

369 followers275 following336 posts

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

Speaking of LFG, looks like they applied for the most strings - 158 primary strings, which costs ~$36 million in application fees alone .agi, .api, .bad, .big, .any, .all, .btc, .internet, .llm, .boom, .factory, .good, .god, .learn, .luck, .pod, .merch, .robot, .yes, .url, and of course, .lfg

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

and 21 IDNs (International Domain Names, i.e. in non-Latin scripts) on the list I personally cannot read all but one of these, but I will copy-paste: 在线 海尔 株式会社 地址 商标 中文网 番茄 购物 人工智能 红果 餐厅 网络 品牌 品牌 官网 官网 官网 瑞幸 抖音 québec 海信

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

there are 16 strings from Community applicants listed on ICANN's spreadsheet .ada, .agent, .aio, .anime, .ape, .avax, .avocat, .bitcoin, .chess, .indigenous, .manga, .mask, .mcp, .sol, .src, .sui

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

.fart there is actually an applicant (Endpoint Domains, Inc.) who paid $227k for .fart as a primary string! it references an old SNL sketch with Chris Parnell they also applied for .big, .ftw, .happy, .nsfw, .private, and .punk, among others

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

.bbq & .gym in a world where gTLDs succeed, your local barbecue joint will be something.bbq and your gym will be something.gym (2 applicants for .bbq and 5 for .gym)

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

View full thread
Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

View full thread
Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

Meta's 18 includes: .agent, .aiglasses, .facebook, .insta, .instagram, .llama, .messenger, .meta, .metaverse, .superintelligence, .threads, .whatsapp

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

And speaking of XYZ, looks like they applied for the second most strings, including: .bro, .agent, .beach, .chef, .crypto, .scam, .sus, .street, .omg, .king, .lake, .more, .zzz, and some raunchy ones like .ass

Pete Millspaugh
@petemillspaugh.com

.superintelligence one of if not the longest string - there's also .bankofamerica, .newbalance, .metaglasses, .metaverse, .corporation, .organization, .ralphlauren, .registeredagent, .stradivarius

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

.taylorswift huh! the applicant is "TAS Rights Management, LLC" - is that Taylor? will swifties get fan domains like ilove.taylorswift or somesuch?

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

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Pete Millspaugh
@petemillspaugh.com

333 branded strings like .airbnb, .adidas, .adobe, .anthropic, .claude, .openai, .chatgpt, .bsky (oh hey! @bsky.app), .cloudflare, .converse, .meta, .facebook, .instagram, .ihop, .mazda, .mychart, .newbalance, .palantir, .notion, .ralphlauren, .salesforce, .shopify, .slack, .stripe, .vercel, ...

Pete Millspaugh
@petemillspaugh.com

Today is ICANN Reveal Day! 1,615 strings: .agent, .api, .agi, .ask, .auth, .bad, .bro, ... 481 applicants: Google, Amazon, Meta, Microsoft, OpenAI, Anthropic, Cloudflare, Vercel, Squarespace, Airbnb, ... Gonna thread observations until I run out of steam

Pete Millspaugh
@petemillspaugh.com

Google applied for 39 Meta applied for 18 OpenAI applied for 15 Squarespace applied for 15 Amazon applied for 8 Anthropic applied for 2 Microsoft applied for 2

Pete Millspaugh
@petemillspaugh.com

If you're curious how all those newfangled domain names come to be -- I wrote a feature for WIRED on top-level domains and the people who make them I thoroughly enjoyed meeting all the kind and fascinating people in this wacky domain world. (And I promise it has nothing to do with cat thongs.)

WIRED@wired.com

Soon, hundreds of new top-level domains, including .meow and .fart, could be added to the internet. WIRED goes inside the backroom shenanigans of ICANN, the organization at the helm.

buff.lyThe Internet Runs on Cats and Porn. It’s About to Get Cattier and PornierSoon, hundreds of new top-level domains, including .meow and .fart, could be added to the internet. WIRED goes inside the backroom shenanigans of ICANN, the organization at the helm.
Pete Millspaugh
@petemillspaugh.com

last night ICANN announced Reveal Day will be next week! Wednesday Oct 7 at 2pm ET 😃 1,616 new .words coming!

Pete Millspaugh@petemillspaugh.com

ICANN's gTLD application window closed last night and bigger-than-2012 (last round) stuff is already happening lfg.link applied for 316, more than anyone in 2012 (it'll cost $71 million in application fees alone!) some interesting strings in there...going to thread until I run out of steam

Pete Millspaugh
@petemillspaugh.com

btw, these new domain endings should be of much greater interest to the @bsky.app (atproto) community than your average internet jane/joe because of the incoming flood of expressive @handle.tld options

Pete Millspaugh@petemillspaugh.com

ICANN's gTLD application window closed last night and bigger-than-2012 (last round) stuff is already happening lfg.link applied for 316, more than anyone in 2012 (it'll cost $71 million in application fees alone!) some interesting strings in there...going to thread until I run out of steam