Peter Morelli

Peter Morelli

@pmorelli.bsky.social

Co-founder and CEO @bitdrift.io I like to build things, fast. 📍 San Francisco

596 followers1.2K following113 posts

Peter Morelli reposted

If you like hot takes you will LOVE this new Beyond the Noise episode w/@beaulbutton.bsky.social, President and CTO of Atlas Reality and Tesoro. Prepare for lots of takes on AI, gaming, and finding your own path. Listen here or on your favorite podcast platform: bitdrift.io/podcast/beyo...

bitdrift.iobeyond the noise - Beau Button: The Unemployable Founder Who Paid Players $13M and Built His Own AI RigBeau Button, co-founder of Atlas Reality and TesoroXP, joins Matt Klein to discuss building Atlas Earth, lessons from founding game companies, and investing in local AI hardware.

Peter Morelli reposted

Ever wondered how Square's mobile eng team handles observability? With > 4 million sellers depending on Square for POS transactions, waiting on crash reports alone wasn't an option. See how they use bitdrift to quickly find the root cause of issues: bitdrift.io/case-study/s...

bitdrift.ioHow Square debugs a global platform with bitdriftLearn how Square uses bitdrift for mobile observability to quickly find the root cause of issues that would be impossible to reproduce otherwise.

Peter Morelli reposted

🎙️ It's our favorite time of week, it's new episode release day! Hear how @crawshaw.io started Tailscale, why he made his way to the US, what he's up to now as CEO of exe.dev, plus the unexpected result of a recent HP printer purchase 😱 Full episode here: bitdrift.io/podcast/beyo...

bitdrift.iobeyond the noise - David Crawshaw: From Tailscale to exe.dev, and Why AI Agents Need Their Own ComputersDavid Crawshaw joins Matt Klein to discuss founding Tailscale, building exe.dev, and why AI agents need real computers.

Peter Morelli reposted

Peter Morelli reposted

Matt Klein sat down with Joe Beda, CTO at Stacklok, to discuss questions like: -Will AI follow an S-curve or Moore's law? -Why is K8s open source? -How will startups fare in a world of hyper fast development w/AI? Check out their takes: bitdrift.io/podcast/beyo...

Peter Morelli reposted

🚨 New beyond the noise episode! The legend @h.olysh.it talks (literally) shipping Internet Explorer on physical CDs, co-creating Kubernetes, standing up Google Compute Engine, Google vs. Microsoft culture, and more. Full episode here 👇 bitdrift.io/podcast/beyo...

bitdrift.iobeyond the noise - Joe Beda: K8s, Culture, and Code That Survives ContactJoe Beda, co-creator of Kubernetes and CTO of Stacklok, joins Matt to discuss the cultures behind Microsoft and Google, building Kubernetes, burnout, and the future of AI infrastructure.

Peter Morelli reposted

Why is my conversion rate dropping? What sounds like a simple question almost always results in a wild goose chase that will drain hours of your day. With the bitdrift CLI and an agent like Claude Code, you can offload the investigative work. Learn how: blog.bitdrift.io/post/agentic...

blog.bitdrift.ioAgentic investigation with bitdrift: Why is my conversion rate dropping? - bitdrift BlogLet your agents query reality. Use the bitdrift CLI with your agent of choice to answer questions about your mobile app with full-fidelity observability.

Peter Morelli reposted

Mobile observability doesn't have to suck. bitdrift AI gives your agents full-resolution, unsampled access to what's actually happening on customer devices, without waiting for app releases. Start giving your agents the context they need: buff.ly/A8b5Wwm

buff.lyIntroducing bitdrift AI: agentic mobile observabilitybitdrift AI is a real-time, full-fidelity observability system that lets AI agents query mobile user behavior and act on it autonomously.

Peter Morelli reposted

bitdrift has joined @clickhouse.com House Mates program as its mobile observability partner. Our new integration pairs bitdrift's on-device capture with ClickHouse-powered storage, connecting the full mobile session to backend traces in one path. Read more: blog.bitdrift.io/post/clickho...

buff.lybitdrift brings mobile observability to ClickHousebitdrift joins ClickHouse’s House Mates program with a mobile observability integration, bringing mobile-native telemetry, tracing, and debugging to ClickStack.

Peter Morelli reposted

Peter Morelli reposted

🎙️ New Beyond the Noise! Cedric Beust has been in mobile since the early Android days, now Head of Mobile at JPMorgan Chase. He's here to talk about the gap most mobile teams are still fighting. Spoiler: it's not crashes. 🎧 Full episode: bitdrift.io/podcast/beyo...

bitdrift.iobeyond the noise - Cedric Beust: Mobile's Hardest Problems Never ChangeCedric Beust, creator of TestNG, early Android team member, and the engineer behind the original Android Gmail app, joins Matt to trace 20+ years of mobile from the inside — from J2ME feature phones…

Peter Morelli reposted

We're speaking @droidcon.bsky.social Orlando! Miguel Angel Juárez López and Jackson Hardaker take the stage tomorrow at 10:55am. 🎤 WebViews were a black box for too long. This talk breaks down how Android and Frontend engineers can team up to fix that. 📍 See us at Booth 21. More:

buff.lybitdrift at droidcon Orlando 2026Meet bitdrift at booth 21 at droidcon Orlando, July 16-17. Live demos, our WebView observability talk, swag, and a raffle.

Peter Morelli reposted

🎙️ A silent bug at Tinder quietly dropped analytics data, with no crash or error to flag it. Aaron He (Tinder) and Matt Klein talk through why bugs like this are some of the hardest to catch in mobile, and why it still happens today even at scale. 🎧 Listen now: bitdrift.io/podcast/beyo...

bitdrift.iobeyond the noise - Crash-Free Isn't Enough: Inside Tinder's War on App HangsAaron He, Director of Engineering for Tinder's Client Platform team, joins Matt Klein to trace a decade of mobile engineering at scale, from writing Xamarin apps in C# to native Android, and into…

Peter Morelli reposted

🎙️ New Beyond the Noise is out! From coding bootcamp to a $250K hackathon win to building the AWS Swift SDK, Nicki Stone has had quite the journey. Now she's a Principal Engineer at Amazon, unifying 50 networking stacks and using AI to write specs instead of code. Listen today: buff.ly/PR7AgQs

buff.lybeyond the noise - Nicki Stone: On-Device ML, Monorepos, and Amazon ScaleIn this episode of Beyond the Noise, Matt talks with Nicki Stone, a Principal Engineer who oversees development of the Amazon Shopping App. Nicki's path there runs through a finance desk where she…

Peter Morelli reposted

Hatch builds a sleep app. With bitdrift, they now have full visibility into every user's device on demand, and crash investigations are 30-50% faster. They're catching issues before they interrupt the nightly sleep routines of millions. Full case study: buff.ly/MnF6to0

Peter Morelli reposted

New episode of Beyond the Noise 🎙️ Ryan Cooke, Director of Engineering at Pinterest, on getting metrics IPO-ready, why they ripped out Bazel on iOS, and where AI tooling is: an agent shipped a 3-week migration in 10 hours for one engineer and stalled for another. 🎧 Hit play: buff.ly/27kZtdG

buff.lybeyond the noise - Invisible Work That Keeps Pinterest Running with Ryan CookeMatt speaks with Ryan Cooke, Director of Engineering at Pinterest, about the hidden infrastructure work behind resilient Android, iOS, and web apps — from image loading experiments to metric-quality…

Peter Morelli reposted

Mobile observability's unglamorous prerequisite: getting the SDK in your app correctly. bd-instrumentation is an agent skill that handles the full bitdrift Capture SDK integration for iOS and Android. Read the full post: blog.bitdrift.io/post/skill-t...

buff.lyAI-driven instrumentation with new mobile SDK skillNew agent skill handles installation and instrumentation of the bitdrift Capture SDK. bd-instrumentation, bd-cli and bd-docs empower agentic mobile observability.

Peter Morelli reposted

Peter Morelli reposted

Today, we’re announcing the first release of bitdrift.ai. We’ve been working our way toward this all year, rearchitecting both our underlying client SDKs and our powerful workflow engine, releasing a new public api, and a revamped CLI. blog.bitdrift.io/post/query-r...

blog.bitdrift.ioQuery reality: Mobile observability, now accessible to AINew: bd skills that teach AI agents how to use bitdrift’s mobile observability platform so they can find and resolve issues before users notice them.

This isn’t just some AI lipstick slapped on top of an existing product, but a ground up rethink of what it takes to give AI agents real-time access to millions of connected devices so they can find and resolve issues before users notice them. No sampling, no waiting on multi-day releases.

If you’re building a mobile app, you need to check this out. We’ve already had customers beta test this and 10x their defect fix rate, in less than a week. We’re very excited to see what you can do with this. Go directly to bitdrift.ai to learn more and install.

bitdrift.aiLet your agents query realityGive AI agents real-time access to unsampled mobile observability data so they can investigate crashes, performance issues, and user journeys directly from customer devices.

Peter Morelli reposted

When a sleep app breaks, it's the middle of the night. Hatch couldn't reproduce many bugs, so investigations often went nowhere. 🔍 With bitdrift, they see what happened on any device: → 30-50% faster debugging → 2-3 hrs/week saved per QA Read the full case study:

buff.lyHow Hatch Sleep app uses bitdrift for mobile observabilityHatch turned to bitdrift for real-world mobile observability to understand every user session, across every device that's running their sleep app.

Peter Morelli reposted

🎙️New Beyond the Noise episode! JP Simard (SwiftLint, Realm, Ramp) joins Matt Klein to discuss why devs are moving beyond IDE-first workflows, how Ramp’s tiny teams ship apps fast, whether AI enables "architect once, implement everywhere," and the iOS vs Android ecosystem split. Listen now:

buff.lybeyond the noise - JP Simard on Swift, Open Source, and Escaping the IDEMatt sits down with longtime iOS engineer and open source creator JP Simard to talk about the mobile gold rush, Swift tooling, and what modern AI-assisted cross-platform development might look like.

Peter Morelli reposted

Introducing the bitdrift Public API: making observability programmable. Create and manage workflows in code. Retrieve unsampled sessions on demand. Integrate bitdrift into your deploy pipelines and on-call workflows – no dashboard required. Learn more: blog.bitdrift.io/post/public-...

blog.bitdrift.ioIntroducing the bitdrift Public API: For programmable observability and beyond - bitdrift BlogAgents query reality with the bitdrift Public API, enabling programmatic access to admin, workflows, charts, issues, and captured sessions via the bitdrift CLI.

Peter Morelli reposted

bitdrift is live on AWS Marketplace! 🎉 ☁️ Mobile teams can capture unlimited telemetry at lower cost, store only what matters, and resolve bugs faster. No app update required. Get started fast with full‑fidelity mobile observability: blog.bitdrift.io/post/aws-mar...

Peter Morelli reposted

Thanks Austin! ✨ Great evening with the mobile community at the Mobile Engineering Summit: lightning talks, a panel on performance, reliability & AI, and the kind of energy that makes it worth doing again. Stay tuned for our next Summit in a city near you! 🙌

Peter Morelli reposted

🎙️ New Beyond the Noise: our first two-guest episode. Lauren Darcey & Eric Kuck (Infinite Retry Labs, ex-Reddit) on mobile at scale: why your team is already on-call without knowing it, the systemic issues you only uncover at millions of users, and so much more: buff.ly/zCtX1uM

bitdrift.iobeyond the noise - Lauren Darcey & Eric Kuck: Lessons From Reddit's Android Platform Team to Infinite Retry LabsLauren Darcey and Eric Kuck join Matt Klein to share their journey from the early days of mobile development through scaling Reddit's Android platform, to building a kid-centric platform at Infinite…

Peter Morelli reposted

New episode is live with one of my role models, @kelseyhightower.com. This is a great chat about the impact of AI on our industry. Check it out!

bitdrift@bitdrift.io

🎙️New episode of Beyond the Noise! Matt Klein brings on Kelsey Hightower. Kelsey talks through what AI is doing to developer salaries, what he tells junior engineers wondering if they picked the wrong field, and why open source is the only realistic check on what's being built today: buff.ly/VUD6ktX

Peter Morelli reposted

Lettermatic ✕ GitHub Next: the inside story of Monaspace, a truly groundbreaking advancement for how we display code. We knew that Lettermatic would go deep, but we were still amazed by their level of knowledge and craft. See their case study below, and get the fonts at monaspace.githubnext.com

monaspace.githubnext.comMonaspaceAn innovative superfamily of fonts for code
Riley Cran@rileycran.bsky.social

New work for GitHub: Monaspace. 🔤 A superfamily of 5 open-source typefaces for code. Full case study here: lettermatic.com/custom/monas...

Peter Morelli reposted

Most mobile teams know when a critical flow is degrading. They just can't tell you why. bitdrift follows that journey on-device, without sampling, and surfaces the full context when something fails. Learn more about Critical User Journeys: blog.bitdrift.io/post/critica...

blog.bitdrift.ioCritical User Journeys: Where revenue optimization & application debugging unite - bitdrift BlogCUJ is the user's shortest path between opening your app and getting what they came for. Learn why they're hard to understand on mobile & how bitdrift can help.

Peter Morelli reposted

🎙️ New episode of Beyond the Noise! Chick-fil-A's volume doesn't just stress the kitchen it stresses the tech stack. Brian Chambers (Chief Architect) built the answer: Kubernetes inside of 3,500+ restaurants – one of the industry's largest edge computing deployments. 🎧 Listen now: buff.ly/WwGszFj

bitdrift.iobeyond the noise - Brian Chambers: Scaling Chick-fil-A's App, Kitchen, and EdgeMatt Klein sits down with Brian Chambers, Chief Architect at Chick-fil-A, to unpack what it takes to run modern digital ordering and high-volume restaurant operations at scale—from dial-up daily…

Peter Morelli reposted

If you've built an Android app in the last decade, you've almost certainly shipped Jesse Wilson's code to your users. 🎙️Our newest Beyond the Noise episode with @swank.ca just dropped – tracing the open-source decisions that shaped modern Android! 🎧 Listen today:

bitdrift.iobeyond the noise - Jesse Wilson: From SourceForge to OkHttp, and Why WebAssembly Beats the AI HypeMatt Klein sits down with Jesse Wilson, one of the most influential engineers in the mobile world, to trace the open source dominoes that shaped modern Android—from pre-GitHub SourceForge projects to…

Peter Morelli reposted

Your app is 99% crash-free. Great… but are users happy? Slow checkouts, hanging searches, stuttering playback – p99 issues often invisible to dashboards but obvious in churn. 🔗 Check out our new post on the gap between crash-free rates and actual user experience:

blog.bitdrift.io10 reasons not to use bitdrift: 4, you only care about crashes - bitdrift BlogIn this post, the fourth in a series investigating reasons not to use bitdrift, we’ll discuss why crash-free rates and crash reporting tools alone do not constitute a mobile observability strategy.

Peter Morelli reposted

Is OpenTelemetry the foundation for mobile observability? Not really. 🔍 OTel standardizes telemetry, but mobile has unique constraints. bitdrift stores telemetry on-device, retrieves only what matters, correlates with backend traces when investigation requires it. ⚡ blog.bitdrift.io/post/what-is...

blog.bitdrift.ioWhat is OpenTelemetry, and what is it not? - bitdrift BlogOpenTelemetry is an open-source framework and software including SDKs, tracing instrumentation, and a universal collector for generating, collecting, and exporting telemetry from applications and…