PRGN

Your next agency leader or promotion should not start preparing the day a role opens. Tayhlor Blackwell of REED PR talks professional development with Abbie S. Fink of @hmapr.bsky.social on #PRGN Presents. More: https://prgn.com/prgn-presents-podcasts/professional-development-operating-system/

Strong client relationships depend on more than good work. Erin Vogt of Peritus PR joins host Abbie S. Fink on PRGN Presents to share how communicators can listen, spot patterns and respond when something feels different. https://prgn.com/prgn-presents-podcasts/the-art-and-science-of-sensing/

The work behind hosting the FIFA World Cup reaches far beyond the stadium. Aaron Blank of Fearey and Peter Tomozawa of Seattle FIFA World Cup 26 join Abbie Fink of @hmapr.bsky.social to discuss how Seattle brought businesses and communities into it. Listen and read more here!

Lots of attention does not always equal influence. PRGN’s latest global survey found customer loyalty tops the measures of brand influence, while trust and reputation remain key. Abbie S. Fink shares more! Read and download here: https://prgn.com/influence-insights/trust-reputation-measuring/

Who delivers health information matters as much as the message itself. Jenny Ousbey of OVID Health joins #PRGN Presents host Abbie S. Fink of @hmapr.bsky.social to talk trust and audiences in healthcare comms. https://prgn.com/prgn-presents-podcasts/why-health-communications-has-never-mattered-more/

Reddit is changing how people discover and evaluate brands. Nick Leighton of NettResults joins PRGN Presents host Abbie S. Fink of @hmapr.bsky.social to discuss Conversation Visibility™ and brands becoming informed participants.

Congratulations to PRGN partners Tina Kozak of Franco, recipient of the PRSA Women of Impact Agency Leader award, and Abbie S. Fink of HMA Public Relations who received an Award of Commendation in the same category. We are proud to see these leaders recognized for the impact across the profession.

Tune into PRGN Presents as Natalie Ghidotti of Ghidotti Communications joins Abbie Fink of @hmapr.bsky.social to discuss how a Network like #PRGN connects local knowledge worldwide for success. #PR https://prgn.com/prgn-presents-podcasts/why-local-knowledge-is-still-a-pr-agencys-biggest-advantage/

PRGN's latest research suggests one of your most trusted brand advocates may already be on your team. Abbie S. Fink of @hmapr.bsky.social covers the value of employee advocacy with findings from the Influence Insights survey. https://prgn.com/influence-insights/brand-influence-employees-are-trusted/

Health communications is evolving, and so is PRGN. We're proud to launch our new Health Practice Group, led by OVID Health in London, bringing together 20+ agencies and 93 health communications specialists across our global network. Read more here: https://prgn.com/news/prgn-health-practice-group/

The Network has established a dedicated Latin America region, creating new opportunities for member agencies to collaborate and help clients navigate this dynamic region. Congratulations to Loreley Maldonado Razo of Eje Comunicación, named first Regional Vice President for Latin America.

AI is transforming how brands create content, but influence isn't built by technology alone. PRGN's new Influence Insights Survey found that trust and reputation remain the strongest drivers of brand influence, even as organizations embrace AI. See more results!

Drawing on PRGN Influence Insights research, President Frédéric François of Two cents shared how information overload, declining trust and the pressure to stand out are reshaping brand influence. Read his IPRA essay:

New research from the PRGN Influence Insights survey covers how AI, changing media consumption and growing stakeholder expectations are reshaping influence. Download the whitepaper: https://prgn.com/news/brand-influence-expands-in-complexity-as-organizations-adapt-to-an-ai-driven-landscape/

Join the Public Relations Global Network on May 13 for a live look at the 2026 Influence Insights Survey with global brand data. EMEA and Americas: https://us02web.zoom.us/webinar/register/WN_o1K65iS6QXC3FuUB4zA-Bw Americas and APAC: https://us02web.zoom.us/webinar/register/WN_3lnFNEp_Sti2YvF2-8gs6g

The Public Relations Global Network continues its global growth with the addition of K+Group in Poland, strengthening our presence in Central Europe and expanding our ability to support clients worldwide. Read more in the full announcement: https://prgn.com/news/k-group-joins-prgn-poland/

Selling PR is not always straightforward, especially when expectations do not match reality. Find out how to navigate long sales cycles and show real value as a PR professional in PRGN Presents as Jaime Gardner of Novitas Communications joins host Abbie Fink of @hmapr.bsky.social.

The PRGN welcomes London-based OVID Health to the network. OVID Health brings a focus on healthcare, pharmaceuticals and biotech, and will help PRGN agencies support clients in complex and regulated markets. https://prgn.com/news/prgn-adds-ovid-health-as-specialist-healthcare-member-agency/

Opportunities are being reshaped for multinational companies in China. Shawn Jiang Xiaofeng of China Advocate shares what it takes to succeed in China today in a new episode of PRGN Presents. He talks the Five-Year Plan, platform dynamics and more with Abbie Fink of @hmapr.bsky.social.

When people ask AI tools for recommendations, those answers often rely on credible earned media coverage. Tina Kozak of Franco explains what this means for brands and PR professionals as she joins Abbie Fink of @hmapr.bsky.social on PRGN Presents. https://prgn.com/prgn-presents-podcasts/pr-not-dead/

The Public Relations Global Network has announced that Greenough Communications has joined as its Boston member agency. Welcome to the Network, Greenough! Read the full #PRGN announcement here: https://prgn.com/news/prgn-names-greenough-communications-its-boston-member/

More content doesn’t always mean more clarity. Nick Leighton of NettResults is on the PRGN Presents Podcast to talk the “Narritect” – the strategist behind every brand message. He joins host Abbie Fink of @hmapr.bsky.social in a new episode.

Influence shapes how brands earn attention and trust around the world – and public relations is at the center of it. PRGN’s Influence Insights Survey is back, and your perspective helps build meaningful global insight for our profession. https://survey.alchemer.com/s3/7993477/7daa1c74e051?rsrc=prgn

Influence shapes how brands earn attention and trust around the world – and public relations is at the center of it. PRGN’s Influence Insights Survey is back, and your perspective helps build meaningful global insight for our profession. https://survey.alchemer.com/s3/7993477/7daa1c74e051?rsrc=prgn

The way people discover information is changing, and as generative search plays a bigger role, Alessandra Malvermi of PRGN partner Sound Public Relations in Italy foresees PR teams placing greater focus on E-E-A-T. See more 2026 predictions here: https://prgn.com/prgnfuture/2026-pr-predictions/

The 2026 M.Cast™ Trends Report offers a roadmap for leaders navigating change. Terrie Ard of Moore returns to PRGN Presents to discuss why proving trust has become a core leadership responsibility as she talks with Abbie Fink of @hmapr.bsky.social. Download and listen here:

Earned media is no longer a “nice to have.” It’s a core driver of trust, visibility and impact, says James Brooke of #PRGN partner Rooster. Get more perspectives on earned media, AI advancement and more in PRGN’s 2026 PR Predictions. Read here: https://prgn.com/prgnfuture/2026-pr-predictions/

Independent global networks like PRGN prove value by pairing human judgment with local insight. PRGN President Frédéric François of Two cents shared his perspectives and initiatives on the PRGN Presents Podcast. https://prgnpodcast.com/episode/new-prgn-president-shares-vision-for-coming-year

We’re excited to see Bulldog Reporter cover PRGN’s latest growth with the addition of Profile PR in Paris and IDDEA Comunicaciones in Bogotá. Thank you for spotlighting our international network expansion! https://www.agilitypr.com/pr-agency-news/prgn-adds-new-member-agencies-in-paris-and-bogota/

The Public Relations Global Network is thrilled to welcome new member agencies agence Profile (Paris) and IDDEA Comunicaciones (Bogotá)! With this, PRGN strengthens its reach across Europe and expands into South America. https://prgn.com/news/prgn-adds-new-member-agencies-in-paris-and-bogota/

AI is changing how stories are told and how they’re discovered. Leeza Hoyt of The Hoyt Organization notes, being a trusted source for both people and generative search is now part of our role. Read more from global PR leaders on what’s next. https://prgn.com/prgnfuture/2026-pr-predictions/

Thought leadership is expanding beyond traditional media in 2026. Strategies must evolve to include platforms, podcasts and selective paid opportunities that extend reach. This POV from Ann Smith of A.wordsmith is included in PRGN’s 2026 Predictions. https://prgn.com/prgnfuture/2026-pr-predictions/

Get a global perspective on the future of PR in this PRGN Presents Podcast. Network President Frédéric François of Two cents discusses his vision for strengthening the profession worldwide. He joins host Abbie S. Fink of @HMAPublicRelations for a talk on aligning #PRGN members.

"The organizations that win trust in 2026 will be those that sound less like algorithms and more like people," says Brad Kostka of PRGN partner Roopco. Discover the competitive edge of brand authenticity in 2026, plus other predictions from #PRGN. https://prgn.com/prgnfuture/2026-pr-predictions/

Vanity metrics won’t survive 2026. PR is now defined by measurable business impact, AI precision and creativity. Learn how public relations will evolve in 2026 in the full prediction from Nick Leighton of NettResults and more global agency leaders. https://prgn.com/prgnfuture/2026-pr-predictions/

Happy New Year from the Public Relations Global Network! As we welcome 2026, check out a new episode of the #PRGN Presents podcast with Network Executive Director Gabor Jelinek talking 2026 predictions for the year ahead. https://prgnpodcast.com/episode/pr-predictions-2026-gabor-jelinek-prgn

What will PR really look like in 2026? ROI over buzz. AI with accountability. Authenticity as the differentiator. Leaders from 50+ agencies across the PRGN have weighed in with 2026 PR predictions, revealing how comms is evolving and what will define success next. Read the full list of predictions!

Great news highlighted in PRWeek! 🎉 Thank you for covering PRGN’s addition of Rooster as the Network's newest UK representative agency. We look forward to continuing to expand our global reach with the top-tier talent and local insight of Rooster.

The PRGN’s latest addition of member agency, Rooster PR in London, was recently covered by Bulldog Reporter. We look forward to continued growth and even stronger global connections across the Network. https://www.agilitypr.com/pr-agency-news/prgn-welcomes-rooster-as-newest-member-agency-in-london/

The Public Relations Global Network welcomes Rooster., a leading public relations and communications agency in London, as the Network's newest member for the United Kingdom. Read more in the full release: https://prgn.com/news/prgn-welcomes-rooster-as-newest-member-agency-in-london/

Day Two at #prgn2025 explored how geopolitics meets travel in communications, insights on generative engine optimization and podcasting as a new service line and agency tools for efficiency. More to come from Nairobi as leaders continue to cover how communication rebuilds confidence in our world. 🌍

On Day One of #PRGN2025, global leaders discussed the evolving role of AI as a creative partner, analytical engine and ethical challenge. Our key takeaway: technology should never replace instinct, it should enhance it. Topics also included agentic AI, the impact of tariffs and agency resiliency.

The #PRGN October Conference in Nairobi is underway as public relations leaders come together. Hosted by member agency The Newmark Group, the conference serves as a forum for exploring trends, collaborating and sharing strategies. Read more: https://prgn.com/news/prgn-conference-nairobi-kenya/

The world’s PR rhythm beats from Nairobi this October! The #PRGN will bring together comms leaders from around the globe to shape the future of our industry at the upcoming October conference, hosted by local member agency The Newmark Group. Stay tuned for the influence, impact and inspiration.

Bulldog Reporter covered the latest leadership news from the PRGN, announcing Frédéric François of Two cents as the network’s newest president and PRGN’s new global executive team. Read more!

The Public Relations Global Network proudly announces Frédéric François of Two cents Agency as its new network president, along with a new leadership team, who will assume their roles in Nairobi. #PRGN Read the full news release: https://prgn.com/news/prgn-elects-president-frederic-francois/

Algorithms and AI reward credibility and reputation, and building your brand’s trust and authority helps you earn both. Discover how public relations enhances public trust and perceived authority online in this #PRGN post from Alessandra Malvermi of Sound Public Relations. prgn.com/ai-in-pr/ai-...

Looking to scale in the U.S.? Discover Detroit with CEO Tina Kozak of local partner Franco as she breaks down how national companies can enter the market with care, credibility and a focus on community. Learn more and get tips in this week’s #PRGN blog post.

#BrandInfluence can’t be bought – it must be built daily through trust, authenticity and consistency across every level of your organization. Learn more in this article by our @prglobalnetwork.bsky.social partner, Bill Southard of Southard Communications. www.landispr.com/business/how...

Introducing LATAM UP by PRGN — a powerhouse of 7 top PR agencies across Latin America, Miami, Portugal & Spain! We help CEOs and brands grow influence, build trust, and connect with key audiences across Spanish and Portuguese-speaking markets. 🌎 #LATAMUPbyPRGN Learn more: prgn.com/region-latam...