Victoria Wells aka Professor Pub 🍻

"Making alcohol-free choices more accessible is not just a public health question. It is also about providing customers with choices they genuinely want & ensuring that pubs can afford to offer them." What can alcohol-free beer offer pubs & customers? ➡️ www.ias.org.uk/2026/10/27/c...

Post walk drinks in the Rock Point and Lyme Bay Brewery, Lyme Regis - with a wonderful drink shelf! 🍺

An Oktoberfest weekend - today Oktoberfest beers and fire while hiding from the storm and yesterday Oktoberfest at the Lyme Bay Brewing taphouse! #oktoberfest 🍺

Going all Oktoberfest at Wine World in Bridport! #Oktoberfest

Sunday lunch at the Ship Inn, Kingswear, Devon! Fire was on, wonderful tartan carpet and great food! #pub

I do like a drink on a train! Anyone else? www.theguardian.com/commentisfre...

Took my drinking away from the pub yesterday and tried the bar at the Marine Theatre in Lyme Regis! A cute little bar in the corner of the seats! There is an upstairs bar too which I will try next time I visit! #beer

Interesting website - www.ismypubfucked.com Based on rateable value pressure.

'Offering alcohol-free beer on tap boosts pub choices while keeping revenues intact' | University of York www.york.ac.uk/news-and-eve... Full paper by @professorpub.bsky.social et al is in Drug & Alcohol Review: onlinelibrary.wiley.com/doi/10.1111/...

I'm very excited that in 4 weeks time I'll be in Cairo and be getting ready to present at the African Social Marketing Conference! #AfSMAC

Great to see our research covered in the @yorkshirepost.co.uk yesterday!

Quick pint at the Meadowpark before we head home after a fantastic Alcohol Research 2026 conference

Great to be part of the ‘Should we care about the ‘death of the pub’? panel session at Alcohol Research 2026 with James Nicholls and @peterrice.bsky.social chaired by Rachel O’Donnell #pub

Visit to the Birds and Bees, Stirling! I first visited this pub while at a conference in 2018 - as I’m here for another conference it felt appropriate to visit again!

A post first day at conference pint at the William Wallace, Stirling - a wonderful Scottish welcome, well presented and comfortable! #pub

A great first day at Alcohol Research 2026 Stirling University - a conference the same age as me and presenting our nolo project

Started our journey to the Alcohol Research 2026: New Thinking, New Directions conference at the University of Stirling with a drink in the York Railway Tap!

Our chapter on 'Pubs' in- '‘Poverty and Progress? 125 years on from Rowntree’s study of life in York" is now available - www.york.ac.uk/media/policy... (pages 85-93) @uoysbs.bsky.social

Looking forward to this in a few weeks! #oktoberfest

I’m down south but felt very northern this evening when my beer was served in a Timothy Taylors pint glass (it was Otter Brewery) and I was eating scampi bites made just outside York. ⬆️⬇️

An exciting delivery! Now just need to find time to read it! 📖 and loving the picture of the @theswanyork.bsky.social @craftbeerchannel.bsky.social

Afternoon tea break! @camraofficial.bsky.social

🆕Nudging Drink Choice in Pubs: The Impact of Introducing Alcohol-Free Beer on Alcohol Sales and Venue Revenues Nadine Waehning, Victoria Wells aka Professor Pub 🍻, Franziska Sohns https://doi.org/10.1111/dar.70271 University of York, Anglia Ruskin University

Really happy that our paper has been accepted for publication in Drug and Alcohol Review - "Nudging Drink Choice in Pubs: The Impact of Introducing Alcohol-Free Beer on Alcohol Sales and Venue Revenues" - onlinelibrary.wiley.com/doi/10.1111/...

The Pilot Boat, Lyme Regis! Helpful signage to the bar, should you need the help! Shorts and shots all round!

Got my 2027 good beer guide and have already spotted a pub window sticker! @camraofficial.bsky.social

Cat waits patiently in line at the Lyme Regis Brewery and after waiting their turn gets a nice container of milk! 🥛

Really happy that our paper "‘You don’t want to be sat on a sticky seat’: a Q-methodological foraging analysis of pub consumer choice" is now published in the Journal of Marketing Management @jmmnews.bsky.social First 50 eprints are available free - www.tandfonline.com/eprint/PX8ZR...

Picked up a few new second-hand pub books from a great second hand book store in Bridport over the weekend! #pubs

After a walk along the beach from Charmouth to Lyme Regis pints at the Rock Point Inn with a sea view we’re just what we needed!

Second stop in Charmouth was The George! Very friendly, pints lovely, big beer garden! Everyone enjoying the sun outside and no one inside! #pub

After a steep walk along the coast path the Royal Oak in Charmouth was a welcome sight! Well kept beer, dog friendly lower bar, and the food looked great (although the set up was a bit too gastro)! #pub

Stroll around Bridport but too early for a drink - however spotted ‘The Pursuit of Hoppiness’ which looked lovely and turns out the @cancerresearchuk.org used to be ‘The Old George Inn’! #pubs

Great to get coverage of our new nolo materials and the nolo beer award at the York @camraofficial.bsky.social beer festival 🍻 www.yorkpress.co.uk/news/2655792...

Had a great time yesterday doing my first ever beer judging! I was tasting and judging IPAs! Thanks to York @camraofficial.bsky.social for the invite to be a guest judge! 🍻

Had a great time at the York Beer Festival yesterday - drinking some beer and sharing some of our new nolo materials! 🍻

Managed to get a sneak peak at York Beer Festival setting up! Looking forward to my first ever beer judging, launching updated nolo materials and of course drinking beer 🍻

If you over indulged over the weekend this might be useful - theconversation.com/a-brief-hist...

Popped over the border to Devon to visit Beer! Visited the Anchor Inn. Mainly because the fabulous view from its beer garden! #beerinbeer

Friday after work pints at The Royal Standard in Lyme Regis! Great location with a beer garden overlooking the beach, oddly positioned pool table (right by the main bar) and Greek food!

Counting down to next week…..

Chance to own a little bit of pub history in Lyme Regis - the former Dolphin Inn - not sure the neighbours would be happy if I bought it and reopened it! 🍻

Today’s beach reading…..

Lunchtime beer at Lyme Regis Brewery Tap- where I discovered there is a resident cockatoo called Teddy!

Headed uphill in Lyme Regis to visit the Nags Head Inn! Had a nice Exeter Brewery beer and a read of The Giant’s Pint from the West Dorset CAMRA branch!

A visit to the Lyme Regis Brewery Tap at the Town Mill - a lovely shady spot when we visited (a warm afternoon in Lyme Regis today), a tasty IPA and relaxed vibe! 😎

On the main high street in Lyme Regis (Broad Street) we visited the Volunteer Inn- lots of chatting between tables, well kept and friendly staff! #pub

The Ship Inn, Lyme Regis! Nautical design, pool table, noodles and plenty of cider! Quieter than expected on a bank holiday afternoon but was getting busier by the time we left! #pub #dorset

Heard to the The Grapes in Slingsby last night for the first evening of Mini Fest! Beers, music, food and dancing! 🕺

Great beers at @theswanyork.bsky.social & the Slip Beer Festival!