Revenue Rulebreaker

What's the difference between a free newsletter, a paid newsletter and email marketing. Which kind is right for you?

"I don't want to paywall" I hear it all the time. And I think we need to challenge this line of thinking. Here's a few options for the paywall weary to try. www.revenuerulebreaker.com/i-dont-want-...

How I keep promoting my books five years after publishing them Lucy Werner shows us how to keep the hype (and sales!) alive for the books you've brought into this world www.revenuerulebreaker.com/how-i-keep-p...

Visit the Legends Book Fair: Featuring books written by Legends from October 13 to December 31 www.revenuerulebreaker.com/bookfair/

Book yourself: The making of Holly Stars' epic summer book tour Holly Stars took her new novel on the road to book stores, to markets, and even to a cabaret, meeting her readers face to face and turning them into fast fans.

I was finally going to take off this August. Then, I started a podcast series. Stephanie Graham had the perfect plan for her break until she realized she worked straight through it.

Just published: 10,000+ copies sold: Justin Moore on getting his book in the hands of readers https://www.revenuerulebreaker.com/10-000-copies-sold-justin-moore-on-getting-his-book-in-the-hands-of-readers/

Just published: Ask The Legends: What's your welcome sequence for? https://www.revenuerulebreaker.com/whats-your-welcome-sequence-for/

The 5 email sequences you need to earn more paying subscribers

Running a reader-funded publication? Dig into the Paid Newsletter Playbook for fresh tactics on finding and keeping paid subscribers. paidnewsletterplaybook.com/

People are buying subscriptions. Why aren't they buying yours? Why subscription fatigue is not our problem.

What's your tip jar for? 5 ways to actually make money from your tip jar featuring independent publishers using them well

What happens when you decide to launch a membership to your audience of 7 years? Maliha from The Side Blogger explains what to watch out for.

I launched Legends as a way to fund Revenue Rulebreaker. It's become a network of over 400+ creative entrepreneurs. This is not a community. It's a network. And you can be a part of it. www.revenuerulebreaker.com/why-become-a...

Just published: Ask The Legends: What are three pieces of advice you wished someone had given you before starting your newsletter? https://www.revenuerulebreaker.com/what-are-three-pieces-of-advice-you-wished-someone-had-given-you-before-starting-your-newsletter/

The dirtbag's guide to the best holiday gifts for clients starting at $5 www.revenuerulebreaker.com/the-dirtbags...

Should you give your time away for free? How 11 entrepreneurs are using free events to find clients

I couldn't book a project to save my life. This is the story about how I was terminally wrong about my business model. This is the story of my loneliest summer as an entrepreneur

What Black creators need to know about monetizing in 2026 An interview with Michelle Jackson of Creators Getting Paid on what works for Black creators right now and how to future proof your creator business

How's the business doing? Quarter in review (Q3 2026) A look inside how Revenue Rulebreaker is running with revenue, expenses, wins and failures of the third quarter of 2026

Revenue Rulebreaker is down right now. There's a Cloudflare issue that brought down a bunch of websites. Hope to be back online soon with some fresh small business news for you!

I'm looking for stories about tiny businesses striking out and then striking gold. Help me find Buried Treasure: Stories of businesses that found unexpected revenue sources

Just published: Your invitation to the 2026 Secret Santa Swap🎅🏻 https://www.revenuerulebreaker.com/2026secretsantaswap/

Should you bother with Black Friday as a service provider? Holiday sales seem like a fun way to make cash, but they only work if you design them for your audience. Here's how to be strategic with your holiday promotions.

Just published: What you need to know in online business news: Week of October 19 https://www.revenuerulebreaker.com/what-you-need-to-know-in-online-business-news-week-of-october-19/

I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch. Lucy Werner on what it taught her about platform risk, audience ownership, and why growth can go backwards before it goes forward

Paid ads are for people with money to burn and a high tolerance for fucking around to find out. Before you give your money to Facebook, LinkedIn or Google, know the minimum buy-in for seeing a return on your paid ad campaign

Just published: How I keep promoting my books five years after publishing them https://www.revenuerulebreaker.com/how-i-keep-promoting-my-books-five-years-after-publishing-them/

Patreon is killing your business...and maybe their own. In the meantime, prepare to weather a storm of minor inconveniences www.revenuerulebreaker.com/patreon-is-k...

New Ask the Legends: If you were creating a new website today from scratch, which platform would you use?

New Ask The Legends: How do you get over having to promote yourself A LOT? Entrepreneurs all have to be their own marketer and as the world gets noisier, you've got to be pretty loud to be heard.

Just published: Book club "Zero Click Marketing" https://www.revenuerulebreaker.com/events/book-club-zero-click-marketing/

Don't want to run a sale for Black Friday? Here's what else creative entrepreneurs are doing for the holidays Fresh ideas for packaging and promoting your work this holiday season featuring over 20 creative business owners who don't just cut prices

The number one question I get asked is "how do I grow my newsletter?" so I asked our community and here's what you said. This is how our community is growing their newsletter lists

I led with queerness. It landed me a book deal. Lindsey Danis finds their advantage as a writer by leaning into their queer identity but only with the right collaborators.

Just published: Ask The Legends: Do you buy holiday gifts for your clients? https://www.revenuerulebreaker.com/do-you-buy-holiday-gifts-for-your-clients/

Just published: Building "The Interweb" community with Amelia Hruby: Livestream https://www.revenuerulebreaker.com/events/building-the-interweb-community-with-amelia-hruby-livestream/

Just published: Building "The Playhouse" community with Deanna Seymour: Livestream https://www.revenuerulebreaker.com/events/building-the-playhouse-community-with-deanna-seymour-livestream/

The quiet dismantling of government contracting programs and how minority-owned businesses are fighting back Government contracts offer stable income and growth opportunities but it's an insider's game you need to learn how to play

The Tech Watchlist: Companies we've got on notice It's a new era in small business tools. Tech companies are sacrificing us to the wolves at a rapid pace. Here's who we're keeping an eye on so we don't get screwed.

Me? Get paid to speak? 15 entrepreneurs share how they landed their first paid speaking gig

Should you add "Fractional" to your title? Fractional executives and consultants share how it helps or hurts when finding, booking and working with clients

Stephanie Graham had the perfect plan for her break until she realized she worked straight through it. Read her story: I was finally going to take off this August. Then, I started a podcast series.

The Yap Challenge and our obsession with overnight revenue What you're seeing is bigger than FOMO. It's driven by something called bandwidth poverty and it's costing us more than just money.

Just published: Visit the Legends Book Fair https://www.revenuerulebreaker.com/bookfair/

Are books a revenue stream? You've been told "don't write a book for money" but maybe there is actually money in books, even for indie authors. 7 authors weigh on on where the money is when it comes to publishing.

Just published: What you need to know in online business news: Week of October 12 https://www.revenuerulebreaker.com/what-you-need-to-know-in-online-business-news-week-of-october-12/

Holly Stars took her new novel on the road to book stores, to markets, and even to a cabaret, meeting her readers face to face and turning them into fast fans. Book yourself: The making of Holly Stars' epic summer book tour www.revenuerulebreaker.com/book-yoursel...

22 ways to find clients WITHOUT social media You don't need social media to find clients. In fact, you might have 22 faster ways to reach them without it.

What you need to know in online business news: Week of October 5 CultureCon seemed to go great over the weekend and the Zero Click Marketing book finally has a release date. Also, beehiiv's Tyler Denk opened a...sauna in Medellín? www.revenuerulebreaker.com/what-you-nee...