Ron Itelman

Ron Itelman

@ronitelman.bsky.social

O'Reilly Author, "Unifying Business, Data, and Code" (2024), and Apress author, "The Language of Innovation" (2025)

1.5K followers2.2K following236 posts

Excited to be learning about jev, a new and needed paradigm is continuing to gain momentum. To be clear, were following similar strategies (and have been before jev) with the W3C Context Graph Community Group

Much of the industry is now focused on providing more context to models: larger context windows, RAG, memory, and better prompting. These are important. The category error is treating them as the context problem without first making "context" itself computationally measurable.

What is context? Can you answer what is in cell d8? Decide before you read on... The answer is that this is a map of the sky and d8 refers to a different map. That missing information, revealed to you which changed your understanding, is context.

Major breakthrough! By using the four facets of the context graph, was able to demonstrate the gauge can predict which missing information to ignore to safely make decisions. Calling it decision shapes for now.

Context saves money because time, effort, and tokens aren’t wasted in avoidable misunderstandings. Context is the process of identifying what information is missing, for making better decisions and coordinating correctly. This is what we're working on in the W3C Context Graph Community Group.

The circular relationships, dependencies, and expectations of trillions in revenue, with plenty of evidence to the contrary makes it hard to fathom exuberance in markets. Feels like dominoes are about to fall...

When people ask me how to get started in R&D, innovation, or skunkworks, I do my best to help. I am saddened that leaders are willing to take high risk bets in AI while employees get little to no support for their ideas to experimented on with little risk to them.

Frame: an agent's way of reading messages: the interpretive setting a message is read against. It lives with the agent, not in the message. Framing: the act of supplying a receiver the frame a message did not carry ("let me give you context"), changing how the receiver reads what it already has.

The four facet model is the foundation of the w3c context graph community group protocol. Without making these four facets explicit, you introduce dark uncertainty which no policy of a model can manage, specifically with communication between nodes in a network. It is generalizable and scale-free.

Forward Deployed Engineers and ontologies are hot. But before you buy an AI solution: • How is accuracy measured? • How is complexity minimized? • How hard is it to leave? Building an open standard & looking for pilot partners to benchmark the above with the W3C Context Graph CG spec.

Ron Itelman reposted

Suzanne Vega releases “Luka” 39 years ago this weekend. She said she once received a fan letter about it: “Dear Suzanne, Luka is the most compelling piece of music I’ve heard in a long time. There are no words 2 tell U all the things I feel when I hear it. I thank God 4 U, Prince”

Leaders can mistakenly assume alignment exists because strategy has been communicated. But in reality, people align to individual incentives, budgets, and KPIs long before they align to organizational goals. Systems can appear stable in isolation while failing in coordination.

I remember watching the science of bubbles in a documentary, and it was mesmerizing to watch the slow-motion hole on the surface of the bubble spread out across until the stability of the entire structure collapsed all at once.

Has lean solves waterfall issues? Will AI solve ______ issues? Not if those issues: Mainly coordination in complex networks, made explicit and testable, are not addressed.

The reason AI projects struggle with implementation is that same that has been a challenge for all software development. We have different reference frames, which give us valid reasons to make decisions within those frames. But an organization doesn't live in one frame. Those differences? Context.

@stevenstrogatz.com 10 years ago your TED talk on sync changed how I think. It led me to a new theorem on unverifiable configurations at system boundaries. The unexpected finding: some errors aren't random — they phase-lock to the calendar (date format ambiguity fires on days 1–12 of every month)

Everyone claims to own semantics — ontologists, knowledge graph engineers, Decision Intelligence. They're all right, inside their own systems. The W3C Context Graph CG formalizes the liquid space between them — the boundary no one owns.

An imaginary Stephen King novel...Trust Us “At first, the systems worked perfectly. AI doctors caught diseases earlier than any human could. AI lawyers won cases in minutes. AI agents negotiated contracts, managed cities, ran the courts. ...

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No hacker. No conspiracy. No evil AI. Just billions of automated decisions quietly reinforcing each other’s mistakes. The errors spread from system to system, from city to city, from country to country— like a pandemic no one can see.

Soon, no one knows what is true anymore — only what the system says is true. And when society begins to break down, there is no one to fight. No face behind it. No mind to reason with. Only humans, trapped inside a machine making mistakes and calling them decisions: Trust Us.”

An imaginary Stephen King novel...Trust Us “At first, the systems worked perfectly. AI doctors caught diseases earlier than any human could. AI lawyers won cases in minutes. AI agents negotiated contracts, managed cities, ran the courts. ...

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An insurance denial becomes a fraud alert. A fraud alert becomes a criminal investigation. An investigation becomes an arrest. Meanwhile, across the city, a violent criminal walks free— three different systems each convinced he’s someone else.

An imaginary Stephen King novel...Trust Us “At first, the systems worked perfectly. AI doctors caught diseases earlier than any human could. AI lawyers won cases in minutes. AI agents negotiated contracts, managed cities, ran the courts. ...

The world became faster. Safer. More efficient. People stopped questioning the machines. Then the small mistakes began to appear. A medical record slightly wrong. A face misidentified. A risk score just a little too high.

You depend on systems you can't see inside: "Revenue" in one means gross. In another, net. If nobody checks if intent is coherent, a blast radius risk silently grows. The W3C Context Graph Community Group is building a protocol to tell you what's aligned, what's unknown, and what to do.

There's a lot of buzz around context graphs and I want to introduce the idea of intent maps. Intent Maps are real time and inherently feedback loops of the user defined meaning for diff operations against ontologies and system rules. I've opened sourced core libraries, please reach out!

A few thoughts on the need to define context a bit more formally: I wanted a way to compute relative shifts of observer knowledge that is compatible with tensor logic as I research neurosymbolic AI. Still working through understanding the math, but here's the simple principle...