Rushang Patel

Being funny is overwhelming.

Nobody tells you how much of work is just asking "has the data come in yet?" in slightly different ways across three Teams chats.

A coffee a day keeps the sisyphus optimistic about the boulder.

It's that time of the year! ✨

This scared the shit out of me.

😤

The amount of time I've spent pressing on my own stomach going "is that normal"

Name a non-LOTR character who could resist the One Ring

Until I see them with my own eyes, this is what planets look like to me. 😤

Calvin was way ahead of his time.

work-life balance

Ronaldo cried, I overthought it, now there's 1,200 words. It's about whether a player is allowed to be bigger than the team. It's also, somehow, about Gabriel's penalty, which I am still not over and will not be discussing further. rushangpatel.com/2026/07/11/t...

Haaland is now a ranking factor.

Google just made me blush. (I'll conveniently leave out the part where I searched "OKF Rushang" to make this happen) (Damn it!)

Everyone (?) says "build an audience on Bluesky" and I did and the audience was one man who agrees with everything I say and I'm now fairly sure the man is also me. We get on great. #bluesky

You know I've been thinking about Fridays alot since this morning.. Friday appears in the Beatles, the Cure, Rebecca Black, and roughly nine thousand other songs. No other weekday has this kind of PR. Tuesday has done nothing wrong and gets nothing. Brutal industry tbh. #friday #weekend

Okay finally it's the weekend and I'm going to do absolutely nothing with such commitment and discipline you'd think it was a job.

Woke up Friday convinced it was Saturday and the betrayal nearly took me out.

I have read the same sentence in this book six times and I'm starting to think the book is winning.

London's going through heatwave and somewhere right now a marketer is asking ChatGPT to write "10 Refreshing Ways To Beat The Heat" optimised for a featured snippet. That's the post. That's the whole industry. Drink some water.

Wait, so when it overheats, does it become Chipotle?

One of the best nights of my life! 22 years. 22 fucking years. We finally did it! Come on you Arsenal! 🔴⚪

A coffee a day keeps the sisyphus optimistic about the boulder.

Sometimes you lot need to LinkedOut instead of LinkedIn.

I'm sorry but gyms are awkward.

I love chatgpt’s downfall and how I now only use it for basic tasks like checking whether I spelled strawbery correctly, just to save my Claude usage limits.

Woke up to Manchester City winning. I expected it tbh. Upto us now to finish the job! #COYG

Not the Shire I had in mind. Still, this combination clears my brain fog.

YouTube parties suck

I was on vacation and lasted 6 days without checking SEO news which is honestly a personal record but now I'm scrolling through a week's worth of discourse and remembering why I needed the break in the first place.

Finally went on a much needed vacation. Thailand has my heart! ❤️

It's essential I bring this up again after all the Brighton fiasco.

Why do people hate my team? Why the deep resentment toward Arsenal Football Club? I THINK I finally understand why. It took me a while because I kept looking for the wrong thing. I kept looking for something we’d done. Turns out the crime is something we are. rushangpatel.com/2026/03/04/w...

Good evening to you too, Claude. I miss you.

I tried to make sense of “chunking”, and the people-pleaser in me is not happy with this decision. rushangpatel.com/2026/02/28/a...

I want to see the world, but I’m afraid of flights. The universe has a strange sense of humor.

Someone asked me what success looks like and honestly it's just being senior enough that my emails can be: "sounds good" Instead of.. "Hi! Thank you so much for sending this over. I've reviewed everything and it all looks great.. " No greeting, no signature. Just words. That's the entire goal.

Pfft.. Google is better anyway.

The amount of ads I'm getting on Instagram is pissing me off. Did something change recently? Or did I press a button or something?

Woke up to the news that Arsenal drew. Friday ruined.