Ryan Phelan

In my experience, most marketing teams use between 20-30% of their marketing platforms' potential. Before resorting to expensive new solutions, it may be worth investigating whether you've really maxed out what your current one can do. bit.ly/3ndBbF7 #EmailMarketing

Is 2026 the year you finally push for that big ESP migration? If you're thinking it might be time, here are 4 things you might want to think through before you commit bit.ly/3NigS44 #EmailMarketing #EmailTips #EmailGeeks

Email Marketers - It's time for your 2025 Marketing Performance Review! Here's a starting point, including a handy 10-point checklist to get you started on learning the lessons that will take you into the future! bit.ly/49S6aLN #EmailMarketing #EmailGeeks #EmailTips

Getting the marketing budget you deserve in email marketing is a delicate balance of persuasion and reason. So basically marketing then. Here's a few things I'd look out for this quarter. bit.ly/3WxMypU #EmailMarketing #EmailTips #EmailStrategy

Now that there's a little time to think after the holiday chaos, it's time to refresh our strategies and our designs as we look forward into 2026. Here's a whitepaper we wrote a few months back on why you'll want to make quality your goal. bit.ly/4mtXuQk #EmailTips

With everything that happened in 2025, a lot of us cut back on our news intake. It's understandable; it was overwhelming and stressful. But if we want to stay on top of trends, we can't afford to be in blissful ignorance. bit.ly/3N2eRLL #EmailMarketing #EmailTrends

So that's it. Holidays 2025 well and truly over, welcome to 2026. Back to regular life. Back to work. Back to school and college. If the student cohort are your target demographic, here's a little advice to take on the new term. bit.ly/3JzA1yP #EmailMarketing

We've been seeing a few image-only emails over the holidays. I get it, there's a lot of pressure to get something good looking out quick. But if your nice picture gets mangled by inbox filters, it was wasted effort. bit.ly/3Hfv65a #EmailMarketing #EmailTips

To paraphrase an old saying, the best time to build a Q5 strategy was a month ago. The second-best time is now. Take note of what this season taught you so you can be ready next year. bit.ly/4jwUhz5 #EmailMarketing #EmailTips #EmailGeeks

When John speaks, I listen. With three decades of email under his belt, I'd consider his predictions for 2026 well worth considering bit.ly/44M92bd #EmailMarketing #EmailIndustry #MarketingThoughtLeaders

Well, that's our holiday tips series wrapped up! I hope you found some of the advice useful. Don't forget to keep an eye on my colleagues over at RPE Origin for new insights, advice and industry whitepapers as we head into 2026! #EmailMarketing #EmailStrategy #EmailTips

We're almost at the other side of the holiday season now. It's time to follow up with your customers - a few words of thanks can help build the relationship you want going into the new year. #EmailMarketing #EmailTips #EmailGeeks

Ever click on an email link and wonder where the heck you've ended up because the email and the landing page look completely different? If you can't get your emails and pages to align, why would you customer think you can get their order right? Enjoy today's tip! #EmailDesign

We've got another email holiday tip for you today. Today's advice: always keep some last-minute emails handy for those "Screaming Down the Hall" moments. You know the ones! #Emailmarketing #EmailTips #25DaysofHolidayTips

Happy Holidays from RPE Origin! #EmailMarketing #EmailPals

We're reaching the end of our season of 🎁 email holiday tips, but we're not done yet! Todays tip is: Data Trends From The Year AI is here. Practice Ethical Marketing to ensure a bias does not ruin the result. #EmailMarketing #EmailTips #25DaysofHolidayTips

It's time for another holiday tip! This time I'm taking a step back from being the Chief Elf Officer to make room for our Brand Sparkle Elf Amanda Margraf to talk multipurposer customer journeys! We'll have some more for you next week. See you then! #EmailTips #EmailDesign

We've one more whitepaper out now to round out the year! If you've ever been out for the post-holiday sales, you'll know there's a market out there for Q5 spending. Get it here: bit.ly/4al22Wn #EmailMarketing #EmailStrategy

I like to talk about the importance of strategy over tactics in email marketing, so here it is again, this time as a holiday tip! More tips coming up soon! #EmailMarketing #EmailTips #25DaysofHolidayTips

Today's holiday tip from us at RPE Origin is all about recognition. It's easier to keep a customer than win a new one, so treat the loyal ones well! More tips tomorrow! #EmailMarketing #EmailTips #25DaysOfHolidaysTips

Today's RPE Origin tip is a video dealing with branding! Is your brand lean and presentable, or is a sloppy mess of different logos giving your customers pause about whether you know what you're doing? More tips tomorrow! #EmailMarketing #EmailTips #25DaysofHolidayTips

Today's holiday tip from us at RPE Origin is already live! Today we're talking the joy of re-engagement from lapsed customers. If you feel like a bit more reading, here's an article with my thoughts from not too long ago: bit.ly/4mAnjOh #EmailMarketing #EmailTips

It's usually not the plan but sometimes customers try contacting you about things by responding directly to your marketing emails. If you have the time, this can be an opportunity both to serve your customers and to see where they're having trouble. bit.ly/3Ir7O8w

Here's today's email marketing tip from us to you! Urgency and FOMO Use countdown timers, low inventory free shipping to drive conversion. More tips next week! #EmailMarketing #EmailTips #25DaysofHolidayTips

Up to 1 in 5 people globally live with a disability, but less than half of email marketers consider this when designing emails! Todays tip: putting accessibility first - see the video! #EmailMarketing #EmailTips #25DaysOfHolidayTips

RPE Origin's holiday tip of the day is up now! In case you haven't seen it here it is. ➡️ PERSONALIZATION! ⬅️ FNAME is NOT personalization! Add products that pertain to the individual! More tips coming soon! #EmailMarketing #EmailTips #25DaysOfHolidayTips

It's time for another holiday email tip! Have you been giving your footers any attention lately? Here's a short recommendation from us to you... #EmailMarketing #EmailTips #EmailDesign

Some traditions just deserve to be upheld. Breakfast bacon for example. Just one more great reason I'm glad to be part of this ongoing Email Insider Summit. #EmailMarketing #EmailEvents #BaconIsTheAnswer

We're starting with another week of holiday tips from RPE Origin - but I'm sneaking today's one out early! Here it is - hope it's helpful to some of you, and for the others, we've much more still to come! #EmailMarketing #EmailTips #25DaysOfTips

I wrote a blog a few months back about marketing towards the "back to school" cohort. Well, new year, new term! If you're targetting students or their parents now's a good time to have a plan to appeal to them in the upcoming semester. bit.ly/3JzA1yP #EmailMarketing

I have, it seems, had a temporary promotion to "Chief Elf Officer" and am tasked with bringing all the good little boys and girls some festive email cheer! So here it is, to kick off our season of holiday email tips. Enjoy! #EmailMarketing #EmailTips #HolidayTips

I'm packing my bags to hit the snowy slopes at the Email Insider Summit! Looking especially forward to the welcome drinks RPE Origin is sponsoring from 6:30 PM in the Valhalla and Odin rooms of the Stien Eriksson lodge! If you're going, come say hi! #EmailInsider #EmailEvents

If you're in B2C, hopefully you've had a prosperous long weekend! Not quite as prosperous as it could have been though I'll wager - there's probably more than a few abandoned carts in your virtual store. That's worth looking into. bit.ly/35EnXbU #EmailMarketing

Join me for drinks in Valhalla! No, not the Viking afterlife - RPE Origin is sponsoring the cocktails for night one at the Email Insider Summit in Deer Valley, Utah! Come join us in the Odin and Valhalla rooms from 6:30 PM - see you there! #EmailMarketing #EmailEvents

Thanksgiving starts what I like to call the "Cyber 6" for retail, including Black Friday and Cyber Monday. If you're looking for ideas to move the needle, here are a few I wrote about recently. bit.ly/4nlOpJr #EmailMarketing #EmailStrategy #EmailTips

With Thanksgiving tomorrow and Black Friday the day after, today's the day to squeeze a quick audit before it all starts! bit.ly/3ucmS5b #EmailMarketing #EmailTips #EmailGeeks

The best copy in the world won't help you get results if your email doesn't land in your customers inbox We put out a whitepaper a few months ago focusing on the critical importance of deliverability. Get it here free bit.ly/3Z348na #EmailMarketing #EmailStrategy

I'm off to Utah in two weeks for snow, cocktails and email at the Email Insider Summit at Stein Erikson Lodge, Deer Valley! Looking forward to connecting with great-minds known and new over the event. If you see me, come say hi! bit.ly/3Kct73l #EmailNetworking

Having a mountain of data isn't going to be helpful if it's not valid. Old, out dated information can cause more harm than good, sending campaigns down the wrong path and leading you to come to the wrong conclusions. bit.ly/3SU72I0 #EmailMarketing #EmailTips

If you're looking to make the most of this season from a personal position you need to be able to point to your successes. The first step is to make sure you know which business stats you need to be keeping track of. bit.ly/3BFT7ey #EmailMarketing #EmailTips

If your plan for 2026 involves adding to or modifying your tech stack, you'll need a proposal that sells your vision to the decision-makers in your organization. Here's a few things to think about: bit.ly/3YM3VC7 #EmailMarketing #EmailStrategy #EmailTech

Dazed and confused is how many marketers I talk to describe the prospect of a tech migration, especially with email platforms. A while back our company had a look at the issues people had. Here's what we found: bit.ly/3Woh0Dt #EmailMarketing #EmailStrategy

Last week I had the privilege of being part of the Guru 2025 conference. Being amongst so many email thought leaders reminded me of how much our industry is built on co-operation and a willingness to share ideas and how important that is. bit.ly/33LqekU #EmailTips #EmailMarketing

We've put out a white paper discussing how interactive email marketing - emails you can interact with beyond just clicking a link - can drive greater results. Here's an article my colleague Evan Diaz wrote as an introduction: bit.ly/479xT9n #EmailMarketing #EmailTips #EmailDesign

Appearance, functionality, relevance - you can't skimp on any of these things in email. If they don't serve your customer's needs, don't work right or are frustrating to use your regard in their eyes will diminish. bit.ly/35dd7cI #EmailMarketing #EmailTips

Today's the day! Join me for The 8 1/2 Things You Should Never Ever, Ever, Ever Do in Email This afternoon, 3:55 PM ET at GURU 2025 online! See you there! bit.ly/3rUqw56 #EmailMarketing #GuruConference #EmailEvents

During this busy time of year, there's opportunity to capture a lot of data on your customers, what interests them and what motivates them to buy. When the dust settles and the bosses want to know how things went, here's what they'll want to know: bit.ly/3BFT7ey

Must attend.

It's almost here! GURU 2025 starts tomorrow! I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email" It'll be live at 3:55 PM ET! See you there! bit.ly/3rUqw56 #GuruConference #EmailEvents #EmailMarketing

It's a tough time of year for marketers. You've got the holidays, often the make-or-break season for businesses, and with the rise of Black Friday and the days around it there's pressure there too. Here's some tips for handling Fall. bit.ly/3WGB838 #EmailMarketing