Seth Rose

Been trying to post daily. Some got 0 likes. That's fine. I'm not specifically trying to build an audience. I'm building a record of showing up for myself.

Down almost 25 lbs. One day at a time.

Someone asked what SocialSpool does. I said 'you write posts on Monday and forget about them til next Monday.' They said 'oh, that's actually useful.' First real reaction.

My Injections are routine now. So is the weight loss. So was the overeating. The opposite of exciting but at least this one works.

Refactored a worker today. Nobody will notice. That's kinda the point though, right?

A user signed up. Didn't convert. Didn't matter. Someone found the site, read the page, and clicked a button. That's a funnel. A leaky one but a funnel.

I sleep 6 hours most nights. Not bragging. It's killing me. But 6 hours of sleep with progress beats 8 hours of sleep with regret.

Sometimes the only way out is through.

Friday night. Kid's asleep. Codex is open. Not because I have to. Because for the first time in 12 projects, I think this one might work.

Down 23.5 lbs. The scale moved 0.5 this week. That's a stick of butter. I lost a stick of butter. I'll take it.

I used to think marketing was hard. It isn't. It's just telling people what you built. The hard part was my excuse to avoid it.

Protein: 180g target. Actual: maybe 120. The math doesn't work and neither will my muscles if I keep this up. Eating more today.

Someone asked if SocialSpool has an API. Yes. Full API. Docs. CLI. MCP. The product is ready. The marketing is the part I'm learning.

Tirzepatide doesn't fix your relationship with food. It quiets the noise so you can actually work on it. The work is still yours.

My ADHD means I can either do one thing for 6 hours straight or zero things while bouncing between 8 tabs. There is no inbetween.

People ask what stack I use. The stack doesn't matter. Shipping matters. Pick one and go.

Some days I feel like a founder. Some days I feel like a guy with a domain name and a Stripe account. Today is a Stripe account day.

Alcohol wipe, draw, inject, dispose. 90 seconds. The result is 23 lbs down. Worth it.

My biggest competitor isn't Buffer or Typefully. It's the voice in my head that says 'you're not enough.' That voice has 0 MRR too.

The MCP server works. Tested it with ChatGPT. It created a draft. Read my accounts. Helped me schedule some content.

Woke up at 5. Coded til 7. Kid woke up at 7:02. The window is small. You learn to be fast or you learn to be okay with unfinished code.

New week. Same goal. Post every day. Ship something. Don't quit.

One thing tirzepatide taught me: hunger and boredom feel identical in my brain. Half the time I wasn't hungry.

The hardest part of building in public is building in public.

Saturday is injection day. Down 23 lbs. 80 more to go. One week at a time.

If I could go back 2 months I'd tell myself: stop building. Start posting. The feature you're working on won't matter if nobody sees it.

Every indie hacker I follow has more MRR than me. Used to bother me. Now I just study their first 6 months. Everyone starts at 0.

Protein shake before bed. Not because I want one. Because my muscles are leaving and I need them to stick around.

The difference between a side project and a SaaS is a Stripe integration. The difference between a SaaS and a business is a customer. I'm working on step 2.

Third week of posting daily. The algorithm rewards showing up, well, in theory, I think. I hope.

Tirzepatide week 18. The weirdest part is not thinking about my next meal while eating my current one.

SocialSpool has exactly one paying customer target: Needs to post. Doesn't want to live on social media.

Every time I open Codex I have to fight the urge to start a new project. 12 is enough. Probably. Right?

Weighed in at 276.4. Down 0.7 from last week. The pace is slow. The direction is right. I'll take it.

Woke up this morning and deleted half of a feature. Felt better than shipping, tbh.

Someone asked how I stay motivated. I don't.

Told myself I'd work on marketing today. Spent 3 hours refactoring an AI Agent instead. The agent didn't need refactoring lol

Week 2. Still $0. Still posting. The difference between week 1 and week 52 is just not stopping.

40. ADHD. 12 side projects. $0 revenue. Building in public. Losing weight in public.

Tirzepatide deletes your appetite. If you don't force protein, your body eats itself.

My kid has ADHD too. She's 8. Watching her struggle with the same focus issues I have is a mirror I didn't ask for. We're figuring it out together. Some days are better than others.

My "strategy"? Day job til 5, code til 1am. That's not a strategy. That's a sleep deprivation schedule and I know @anthonydo can relate.

22.9 lbs gone. The ROI is infinite. You can't put a price on not thinking about food 200 times a day.

Spent $0 on ads. Not strategy. Fear. I'm afraid to spend $50 on something that might get 0 clicks. So I call it "organic growth" and pretend that's the plan.

Down 1.3 lbs/week. Slower is actually better for muscle retention. My brain knows this. My brain also wants 3 lbs gone every morning. Brains are dumb.

ADHD brain + code = hyperfocus for 6 hours. ADHD brain + marketing = staring at a blank tweet for 45 minutes.

I have no traffic. You can't A/B test a conversion rate when traffic is 0 lol.

I track my weight to the decimal. I track my side projects like they're houseplants that might die. I track everything because I can't trust my own perception of "how things are going." The data is the only thing that doesn't lie.

4pm. Realized I hadn't eaten. Tirzepatide deleted my hunger signals. Laughed at first. Then it hit me. This is what normal people feel like. I spent 39 years thinking constant food noise was just being alive.

Shipped MCP integration. 0 users. 0 people even know it exists. If nobody uses it, did you really ship?