Teni Hallums

Mother Nature, you've wowed me again.

This especially applies to creatives who have lost/are losing business because of AI. Remember that there are clients out there who still value (and will pay for!) authenticity and critical thinking in the work that we do.

Still getting the hang of dog petting etiquette in Germany. My neighbor probably thinks I'm insane now with how much I was gushing over his adorable puppy.

Why do your customers do what they do? Well, you can guess. Or you can talk to them and do the research to understand their thinking and see all of those moments, big and small, that led them to you.

Just in case anyone needs to hear this today. When you face a fear once, you can face it again and again. Don't wait for the perfect time, place, or situation to do the thing.

Everyone needs a good venting session every once in a while, even during a customer or client interview. Most of the time, it leads to nuggets I can use in the client's future messaging. So, no complaints here.

Just finished watching season 1 of Arcane. Wow, I've been missing out! That fight between Powder/Jinx and Ekko was *chef's kiss* visually.

Periodically auditing your sales and marketing copy is going to help you do two things: 1) Catch any brand inconsistencies. (You'd be surprised at how easily it can happen!) 2) Highlight issues with your messaging. (e.g., Does it encourage an ongoing conversation/relationship? If not, why?)

Much like a romantic relationship, the more you take customers for granted, the more likely they are to end up resenting you. And once resentment sets in, the relationship is kaput. So, how do you prevent this from happening? Talking to them and listening to what they say without judgment.

So, we've decided to watch all of the Friday the 13th films again, because why not? We're 3 movies in, and I forgot that the 2nd and 3rd films use recaps as fillers to explain the complex story of a death elemental with a bloodlust for (mostly) horny teens.

Silence makes some people feel uncomfortable. But I use it when interviewing clients and their customers to help them work through the questions I ask. It's wild (in a good way) the information you can get about people's experiences when you just let the silence hang there.

As a Friday palette cleanser, here's a word from Shatner. After seeing this, maybe you'll also wonder if this mountain might need to file a restraining order against him. ⛰️👀

Obligatory intro post. :) - I'm Teni, and I live in Hamburg, DE 🇩🇪🇺🇸 - I work as a messaging strategist and copywriter - I created a quiz for biz owners to see what their messaging foundation is (ivlv.me/W4hi8) - Oh, and I love good/bad movies, autobiographies, and quality spices 🥣