Tobias

I meant to post something last week but the week got away from me. On Tuesday I’ll share a new article about the importance of having a context engine at the center of your business.

Seeing comments tbis morning I’m reminded that #Crew96 fans are the most panicky, toss-certain-players-repeatedly-under-the-bus, group I’m associated with. I guess it’s easier to urge Celtic to give Nancy time to adjust than to personally swallow that advice. This will take time. I’m not worried.

Scammers are flooding LinkedIn posts with fake "reply" comments that appear to come from the platform, warning of bogus policy violations and urging users to click external links. Some even abuse LinkedIn's official lnkd.in shortener, making the phishing attempts harder to spot.

What could possibly go wrong?

Happy Chrimbus Eve to the only sports fans who have ever mattered in the history of the world.

Happy #BlackFriday to all who celebrate. If you’re shopping today, we fine folks at Supporter Supply would appreciate if you checked us out. Here’s a discount code for 30% off everything, plus a $30 gift card if you wanna get nuts. www.supportersupply.co #Crew96 #GoBucks #ShopLocal

Happy #SavedTheCrew day!

Holy shit, they acknowledged it. Wow.

I can’t believe how terrible #Crew96 have become, and how quickly. Our defense is lackluster, at best, and our offense is non-existent.

#crew96 is not good this year.

ICYMI w/ @lorenzofb.bsky.social: Apple's latest iPhone security feature will make life much more difficult for spyware makers and the security flaws they rely on the most. One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.

Are cyber letters of marque a good idea? I weighed in on this topic in my latest newsletter. TLDR; they are a terrible idea for #cybersecurity companies. cybermotion.thechiefmarketer.com/p/why-hackin...

I received this snippet in an email today from a service that is starting to enforce 2FA (good). The ability to simply click a link and send a recovery code to a new email address is quite BAD. At this point, turning on 2FA for everyone is more a placebo than anything.

Security enhancements I'd really like to see in @bsky.app - Passkeys (physical or biometric) - App based 2FA (email 2FA isn't enough)

Cybersecurity consolidation is heating up. Palo Alto is buying CyberArk. Alphabet acquiring Wiz. This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...

Microsoft is having a rough few weeks.

Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.

@notion.com tab groups are an amazing productivity booster.

NEW, by me: A cybercrime forum called Leak Zone, which offers access to breached databases and stolen credentials, was found exposing the IP addresses of its logged-in users to the open web, per security researchers. The database, now offline, was connected to the internet without a password.

New drop for the second half of 2025: Q3 Momentum Check for your #cybersecurity #marketing. vectorscope.thechiefmarketer.com/p/q3-momentu...

Working on a major stylistic change to my website. Normally I'm not a fan of posting Coming Soon™ content, however I'm very excited about this change.

A couple weeks ago I attended #Identiverse2025 and since then have been mulling the takeaways. New week I’ll be sharing more in my #newsletter, but the TLDR; is non-human identities (NHI) are the topic of the moment.

In my newsletter last week I wrote about the biggest cybersecurity risk, who just happened to sit down next to me at a coffee shop. On Tuesday of this week I'm sharing what #cybersecurity #marketers need to know from the #RSA conference. Don't miss out. vectorscope.thechiefmarketer.com/subscribe

In this week’s edition of The Build Up, I’ll be sharing one way to level up your marketing domain expertise. Including how I’ve done it in the cybersecurity / tech space. thebuildup.net/subscribe

For the past 10 years or so my #marketing work has been heavily focused on the #cybersecurity space. Despite that, the marketing and business insights I share skew toward general info rather than being industry specific. It’s time to change that. Here and in my weekly newsletter.

Got my first Unifi devices. I get the hype.