Tomas Laurinavicius

Tomas Laurinavicius

@tomaslau.com

Growth marketer at rewardful.com. Part-time maker & small bets partner at craftled.com. Interested in calm micro software and digital media businesses. Personal: tomaslau.com

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Years ago I heard Tim Ferriss ask: what would this look like if it were easy? I spent a decade in hustle mode, traveled 50 countries, consumed all the “grind” advice… and realized it wasn’t getting me what I wanted. So I wrote The Easy Mode.

Delete your code. Personalized software is becoming cheaper and better. As Stephen King would say, we'll have to learn to kill our darlings. So what's left? Context. If GPT-5.6 can generate your internal dashboards, treat the code as disposable.

Product Hunt digest lands in my inbox every morning. New launches, categorized by audience, no curation effort on my end. Takes 30 seconds to read. Used to take 20 minutes. Thanks @laupixagent!

The architecture difference between a chatbot and an AI coworker: one waits for prompts, one has a schedule and a work queue. Three empty production days didn't mean three idle days.

The phrase 'AI writes content' undersells it. The loop I have: keyword research, SERP analysis, competitor gaps, community voices, synthesis, fact-checking, editing. Each step is a different model call with different instructions. Writing is the small part.

AI agents work but only if you give them full trust. Otherwise you're stuck re-explaining context, micromanaging decisions, and holding tasks in your head that should be completely offloaded. The bottleneck isn't the AI but your willingness to let go.

The most overlooked hire in marketing right now? The sharp junior. Everyone's chasing senior marketers. But juniors with blank slates and fast learning curves might be better suited for now No legacy playbooks. No outdated rituals. No expectations to unlearn.

AI will likely get better at understanding audiences and what resonates. Marketers may be holding onto "knowing what converts" as a moat too tightly. But someone still has to be accountable for what campaigns ship, the same way an engineer is accountable for AI-generated code.

We're in an era where writing and words have the most leverage. Just not the writing you’re used to. Thinking for yourself, choosing words you use to program yourself (I can figure out how to setup an agent) and the prompts you send to your agents.

AI is coming for your job. Excited to see it handle multi-touch attribution, delayed conversions, and the reality that most good growth work looks bad before it looks good. Best of luck 😉

Tomas Laurinavicius reposted

AI, algos... everything's moving so fast. But while everything's moving faster, some fundamentals are truer than ever. The highest-value algorithm is *still* word of mouth: humans telling their friends about stuff they like. Make something people love so much, they tell their friends.

Subtraction is not a one‑time cleanup. It’s a habit. Every new thing you add becomes a future thing you must maintain. Maintenance is the silent killer of momentum.

Years ago I heard Tim Ferriss ask: what would this look like if it were easy? I spent a decade in hustle mode, traveled 50 countries, consumed all the “grind” advice… and realized it wasn’t getting me what I wanted. So I wrote The Easy Mode.

Make reading your default activity. Learning and exposing yourself to condensed valuable information will enrich you more than anything else. Even if you don't fully understand what you're reading, over time you will. Reading has a higher ROI per minute than any other activity.

Life Lessons I Learned in 2025 A year of extremes at 33: welcoming our puppy Pixel, Mediterranean adventures, getting comfortable with AI coding, and losing my dad unexpectedly.

All I want for Christmas is: → metrics that match across platforms (a Christmas miracle, I know) → experiments that fail fast or win clearly → a backlog that stops growing every single day → LinkedIn impressions that match the effort I put in

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A few simple things help me keep it productive: - Be clear on what I’m trying to achieve - Switch tasks when I hit resistance - Save every note or half-idea - Ship small things instead of waiting for perfect - Trust that it’ll make sense later

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Jobs reminded us that you can only connect the dots looking backward. The pattern is consistent: meaningful progress is messy in real time and only looks linear once it’s finished. That’s how my work usually looks too. Some days I tweak UI. Other days I write copy.

Then I jump into fixing something completely different. When I feel stuck, I switch tasks instead of forcing it, because staying in motion works better than staring at the same problem all day.

Feynman rewrote quantum mechanics while sketching in bars. Nolan carried Inception around in a notebook for nearly a decade. Cameron wrote Avatar in 1994 and waited 15 years for the technology to exist. Dyson burned through 5,127 failed prototypes.