Mariachiara Marsella

#SEO Google updates its guide on what NOT to show in Search. 3 useful reminders: indexing isn't always the goal, files carry metadata, and low-quality content can hurt. LinkedIn post in Italian. www.linkedin.com/posts/marsel...

#SEO Do content and development teams really talk to each other? I asked six SEO colleagues to share their real-life experiences and added mine. Unpublished content, tickets stuck for months, even physical walls… Post in Italian😊 www.linkedin.com/posts/marsel...

Ranking first thanks to #SEO, but last in conversions? It’s absolutely possible. Here (in Italian), I explain what to do. lnkd.in/p/d-wZ9kMM

#SEO New episode of Search Off the Record, Google discusses how PDFs are crawled, indexed and understood It converts it into an HTML representation, which means links and content can be processed much like an HTML page. #PDFs can rank, and they can also be used by #AI systems. lnkd.in/p/dsih_MBw

#SEO When an #ecommerce platform becomes a collection of “digital band-aids”, it’s usually too late. The platform should adapt to the business, not the other way around. 🇮🇹 Post in Italian, but easily translated 😀https://www.linkedin.com/posts/marsella_ecommerce-seo-share-7513547229865897985-efiS/

#SEO Google is launching "The Non-Canonical Cabinet", a new series about weird Search anomalies and edge cases not covered by standard docs. Real questions, real oddities, and hopefully some useful answers. youtu.be/BFp5YhOmlZk?...

#SEO sitemap e LLMs.tx for #AI La nuova chiacchierata di Google, protagonista la mappa (HTML e XML) e qualche mito da sfatare... lnkd.in/p/dq29v825

#SEO #AI Google updated its guidance on AI-generated content: hallucinations, manual fact-checking, including metadata. Hera a few personal thoughts on why this update may matter 😁 www.linkedin.com/posts/marsel...

A page with little or no traffic isn't necessarily useless. In #SEO, some pages build brand visibility and give context to others. #AI can spot low traffic, but understanding indirect value still takes human judgment. lnkd.in/p/dmr97xXM

#SEO #SpamUpdate: don’t panic, look at the full picture. An update is not a diagnosis, tools don’t prove causation, and changing everything at once can make things worse. And please: don’t let #AI decide for you. www.linkedin.com/posts/marsel...

#SEO and #AI: the cost isn’t just the tool. Saving time doesn’t automatically create value and the subscription is only part of the investment: training, workflow integration, governance and human review all have a cost. I wrote more about it here lnkd.in/p/dFvVjf57 (in Italian) 😊

#SEO #AI search e visibility: workshop gratuito a Roma, 8 ottobre organizzato da Archetipo Agency lnkd.in/p/dtiJjzAG

#SEO e domini hackerati: la pulizia del codice non basta, poi serve "interesse" www.linkedin.com/posts/marsel...

#SEO Google's docs confirm what we knew: SERPs aren't the same for everyone. 3 key takeaways: 1) ...is evolving... (SERPs are dynamic) 2) certain types of queries (beyond simple keywords) 3) 15 query types (8 tied to travel & local) Full article in Italian www.linkedin.com/posts/marsel...

Is #SEO doubt still a human job? #AI Mode built a totally convincing explanation for some anomalous domains on withgoogle, missing the real issue behind them. Useful reminder on superficial AI use in SEO. Full post in Italian on LinkedIn lnkd.in/p/dvd3nQiZ

Qualche spunto #SEO dal Museum of Failure 😁 lnkd.in/p/d7X79V_t

#SEO sicurezza del sito web e #AI lnkd.in/p/dUkG7DU7 mai come oggi dobbiamo fare ancora più attenzione

#SEO e selezione del personale: l'annuncio per esperti #GEO è un abbaglio dei recruiter Oltre me @lucabove.bsky.social e @garethjax.bsky.social www.linkedin.com/feed/update/...

10 insights da un "semplice" grafico di #GoogleTrends e non solo per la #SEO lnkd.in/p/dZfmy-x8

#SEO zero volume su Search, traffico record su Discover Abbandoniamo il vecchio concetto di "volume" www.linkedin.com/feed/update/...

#SEO #AI report in #SearchConsole: few ideas on how to use it (interesting for understanding which competitors trigger AI results where your brand also appears). It’s in Italian, but you can use the translator 😁https://www.linkedin.com/posts/marsella_seo-ai-activity-7493565767448313856-js9D

"Chiedilo a Google" il libro che ogni #SEO (e non solo) dovrebbe leggere (per legge 😁) e grazie www.linkedin.com/feed/update/...

#SEO "Dietro le quinte" dei recenti aggiornamenti e chiacchierate di Google: tra crawl budget e disallow www.linkedin.com/posts/marsel...

@johnmu.com AI Overviews often cites product manuals as PDFs (e.g. m.media-amazon.com). If the same content exists in an HTML page on the brand's site, would AI Overviews prefer the HTML version, or can source authority/brand matter more than format? Thanks!😊

I play piano and I'm an #SEO — the "orchestra conductor" metaphor came naturally, and still fits, maybe now more than ever with #AI in the mix. Curious to see me play? 😁 Here's a quick video: www.linkedin.com/pulse/why-se...

#SEO #AI #Amazon e i manuali tecnici dei prodotti: ecco cosa accade adesso...https://www.linkedin.com/posts/marsella_seo-share-7488250762288959489-3qd5/

E' giusto testare gratuitamente tool #AI e #SEO ? Le opinioni di 10 SEO italiani www.linkedin.com/posts/marsel...

#SEO e prebunking come prevenzione per il brand www.linkedin.com/posts/marsel...

#SEO Nuovo episodio Search off the record by Google sul report indicizzazione di Search Console. Un riassunto "personale" e una paio di considerazioni www.linkedin.com/feed/update/...

#SEO Google Translate is more than just a translator www.linkedin.com/posts/marsel...

13 High-Impact #SEO Decisions you shouldn’t delegate to #AI www.linkedin.com/pulse/13-hig... - Technical Decisions - Strategic Decisions - Prevention is possible ...a three-author article, co-authored by me and @garethjax.bsky.social @lucabove.bsky.social by #SearchFoundry

Google & #Schema released a dataset of top-used structured data. Use it to spot trends, analyze competitors, and refine your content strategy. A must-have for #SEO www.linkedin.com/posts/marsel...

Paradoxically, AI will force us to produce more human content. Google's S-CTS targets AI "fingerprints". Quantity is dead; authentic, diverse human-led strategy is the new #SEO gold standard. My post is in Italian, but auto-translate exists for a reason 😁 www.linkedin.com/feed/update/...

Today, thanks to the Italian railway system, it will be difficult, if not impossible, for many people to attend the Google event in Milan. ..Well, welcome to Italy @johnmu.com

Ha senso ancora concentrarsi solo sulle query che generano traffico? Oggi, in realtà, c'è un altro problema: chi controlla la risposta? Ne ho scritto qui: #SEO e domande scomode dei tuoi clienti: se non rispondi tu, risponderà l’AI www.linkedin.com/feed/update/...

Just found out I've been accepted to the Milan event, so it looks like I'll see you there 😊 @johnmu.com

#SEO e Preferred Sources in #AI: Google sta "etichettando" la fiducia? www.linkedin.com/posts/marsel...

La morte definitiva delle "keywords" e dei loro posizionamenti (e menomale) www.linkedin.com/posts/marsel...

My 3 free custom GPTs work as an editorial pipeline: 1) Originality score: chatgpt.com/g/g-69e73b35... 2) E-E-A-T examples (Qulity Raters Guidelines): chatgpt.com/g/g-hraqYHy5... 3) AI & human optimization: chatgpt.com/g/g-6a0ed452... A workflow designed to turn any draft into a stronger article

@johnmu.com Can being frequently cited in Google AI Mode increase visibility in Google Discover, or vice versa? Or are Google AI Mode and Google Discover unrelated? Thanks, as always! I know you can’t say everything, but just enough to help us understand something 😁

#SEO e URL "usa e getta" che affossano i siti editoriali. Buone prassi per non uccidere i siti editoriali (che già hanno le loro difficoltà..) www.linkedin.com/feed/update/...

@johnmu.com Do "Preferred Sources" override standard ranking signals? If a user follows a site, will it appear in Top Stories even if its content has low "helpful content" scores or is AI-generated, effectively letting user preference "win" over the general algorithm? Thanks!

Google aggiorna la pagina sugli snippet con un "chiarimento" sul "read more" ....che a me pare tanto "in odore" AI 😁 Ecco la mia "dietrologia" www.linkedin.com/posts/marsel...

So @johnmu.com you just moved it somewhere else😁😅

@searchliaison.bsky.social @johnmu.com Has the branded query feature disappeared from Search Console?🤔

GEM per usare gli esempi delle Linee guida dei quality raters in modo facile, veloce e gratuito! gemini.google.com/gem/1KxIwuWL... Ps. Gli "esempi" delle Linee Guida di Google sono la vera indiscussa utilità! 😀

Hi @johnmu.com I know the site: operator isn’t what it used to be and that -sjpked is a legacy relic. However, site:domain *** -sjpked surfaces pages with filtered profanity not seen in normal SERPs. Is this still a view of a secondary/omitted index, or just legacy noise? Thanks!😊

Automating #SEO fields is useful, but without human checks, basic errors slip through: "SEO title", duplicate suffixes, Lorem ipsum, unresolved variables...Post in Italian, but the image makes the point clear 😁 www.linkedin.com/posts/marsel... With @martinomosna.com

#SEO e #linkbuilding basta con i report vintage🫤 Ne abbiamo parlato, senza mezzi termini, in Search Foundry con un video di appena 15 minuti www.youtube.com/watch?v=knbX... @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social

Quando passeggi per la tua città ...ed è subito #SEO 😁per deformazione professionale! 5 errori di comunicazione tra sito e motori di ricerca + un prompt narrativo per "tradurre" la SEO a manager e imprenditori. www.linkedin.com/posts/marsel...