variable

variable

@variable.io

Data Art and Generative Design Studio in London. https://variable.io

88 followers5 following24 posts

Osaka Expo and our artwork Spirit Plant have come to a close after 6 months and hundreds of thousands of plants created. It is with incredible gratitude towards PAIH and Grupa Gdyby that we celebrate the Polish Pavilion’s Gold Award from BIE for "Best Exhibition Design"...

14 tablet interfaces, 9 projectors, and 3 GPU-heavy computers split across 2 floors. Thousands of generative Spirit Plants created every day for Poland Pavilion at Osaka Expo 2025. How did we do it? Find out in our latest technical write up in the link below. variable.io/notes/spirit...

variable.ioSpirit Plant Software and Network Architecture: a technical case study. · Variable - new ways of experiencing data | https://variable.ioWe used web technologies to power the Spirit Plant installation visuals in real-time.

It's not every day that your generative art ends up on a stamp released by Polish Post. Great to see Spirit Plant out in the real world! First WebGL / generative post stamp ever? #spiritplant #Expo2025

Stunning photos of our artwork Spirit Plant in Poland Pavillion at Osaka Expo 25. Congrats to the whole Variable team: @marcinignac.bsky.social (Art Direction and Generative Design), @dmnsgn.me (Technical Lead & Creative Development), Daim Yoon (UX and UI Design) and Molly May (Research and PM).

Shaped by visitors selecting plant qualities such as Stability, Lightness, and Exploration, this living herbarium is a collective imagination—rooted in tradition and nurtured through innovation. #Expo2025 #PolandAtExpo

The Poland Pavilion at #Expo2025 is officially OPEN! 🇵🇱 We’re excited to share that Spirit Plant and Generations—two installations we brought to life, launched last week at Expo 2025 Osaka, Kansai! 🎉 We’re proud to have worked with such incredible teams! Full case study soon. #GenerativeArt

🌱 Something is growing… 🌱 The first batch of our generative meadow has sprouted—though right now, it looks more like a field of sea urchins🪸 Next step? Bringing in colour, variety, and life. Stay tuned—things are about to bloom. 🌸✨

Data fuels the world, but businesses face a challenge: turning vast amounts of information into meaningful, engaging stories. For Centersquare, we created a generative data visualisation tool in partnership with JKR that transforms raw data into bold, dynamic visuals.

Some examples below to see the tool transform their logo into bold, powerful visuals. Showcasing expertise and driving brand engagement.

What if your data could do more than just inform? At Variable, we believe data is more than numbers—it’s a canvas for storytelling. Partnering with Invicomm, we reimagined cybersecurity data as a living, evolving digital landscape for Maintel. Case study coming soon. #Cybersecurity #DataArt

We recently visited Barcelona to test prototypes of plant designs using state-of-the-art transparent projection screens to bring our #Expo2025 installations to life. Together with PAIH, GDYBY, and a team of curators and artists, we worked on art direction and the technical details.

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We experimented with different screen thicknesses and levels of transparency to refine the visual experience of our installations for Expo 2025 Osaka, Kansai. More transparency allows us to control how light spills across the space, creating a truly magical and immersive environment.

In partnership with Bendo AV specialists, we also tested projection setups for the 10m-wide generative garden—a monumental piece of our second installation. Seeing the pieces come together was truly inspiring! These experiments guide how we’ll shape the look and feel of the final design. 🌿

We recently visited Barcelona to test prototypes of plant designs using state-of-the-art transparent projection screens to bring our #Expo2025 installations to life. Together with PAIH, GDYBY, and a team of curators and artists, we worked on art direction and the technical details.

Seeing the space filled with light and the subtle beauty of Polish herbs projected onto these screens was a magical moment for the team. This marks another exciting milestone in the project, crafting an experience where art, technology, and heritage unite.

Kickstarting our Bluesky journey with Major Project Annoucement. We’re excited to announce that we’re contributing to this year’s Expo, where our two generative art installations will go live in five months time at the Poland Pavilion in Osaka. 🚀 The countdown to Expo 2025 begins! #Expo2025

Under the theme ‘Heritage that Drives the Future’, we’ve been co-creating two installations that frame the visitor journey through the Pavilion and showcase how Polish heritage inspires a sustainable future. 👉 Follow for more updates and creative insights as we prepare for the big reveal!

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