winefaultlines.bsky.social

winefaultlines.bsky.social

@winefaultlines.bsky.social

Fine wine markets, producer allocation, and the forces that move prices before the market catches on. Burgundy, Champagne, and now Sake. Substack → winefaultlines.substack.com

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Ten years ago I wouldn't have believed small growers in the Aube could draw this much attention. The spotlight was on the big houses and the grand cru villages. Bertrand Gautherot of Vouette et Sorbée is a big reason that changed.

This is the part of the market that never shows up in an auction result. It just quietly gets smaller every year, and the scarce end keeps pricing as if it doesn't exist.

Most recent data on U.S. wine consumption show continued decline. NABCA figures through July 2026 show wine consumption in the 11 control states — where the state runs wine wholesale and often retail — still has not turned around. July was 4.6% below July 2025, the rolling 12-month average down 4.2%

The shop layer is splitting the same way the bottles do. The top end and the well-capitalized keep clearing, while the middle is left holding stock that no longer matches how people actually buy. Retail is just where the market's two speeds show up on the ground.

The moment wine moved onto self-service shelves, most of it started being priced like groceries. The scarce, access-gated end went the other way, and that split still runs the whole market.

France in the 1950s -- Goulet-Turpin's rolling grocery and wine store serving rural regions. Founded in Reims in 1874, it opened France's first self-service store in 1948 and first supermarket in 1958. By 1970 it had 1,000 grocery stores, 10 supermarkets and 5 hypermarkets, but closed a decade later

Once wine is a small line inside a luxury giant, the bottles start answering to volume and brand math, and scarcity quietly stops setting the direction.

LVMH Group's Global Revenue and the Share of Wine and Spirits, 2008-2025. In 2025, LVMH's revenue amounted to €80.8 billion, with €5.4 billion coming from wine and spirits (including champagne). This segment's share has continuously declined from 18.2% in 2008 to just 6.6% in 2025.

Even the corporate drinks cabinet is shrinking. A broadcaster halving its bar bill in a decade shows the pullback reaches well past young drinkers.

The Drinks Business@teamdb.bsky.social

The BBC spent £13,018 with its preferred alcohol supplier in 2024/25, less than half the £26,131 spent through the same route in 2016. Previously released figures give an unusually detailed look inside the broadcaster’s drinks cabinet.

Every wine-fraud story opens with the same stat: 20% of the market is fake. Nobody can source it. Of 93 million fake bottles tracked between 2020 and 2022, under 5,000 were luxury wine. The dangerous forgeries are the rare ones. New piece 👇

For generations, Champagne treated Pinot Meunier as a filler grape. Never worth naming on the label. One former sculptor bet everything on it. A single 2.2-hectare plot. Restaurants now fight over every bottle. New portrait: Jérôme Prévost, La Closerie 👇

During harvest, the clearest read on the wine market is out in the vineyard. In California, growers are still offloading unsold fruit mid-harvest. Napa Chardonnay that fetched $15,000 a ton now goes for a few hundred. The label says premium. The grapes say otherwise.

A flat June sitting on top of a 4.2% annual decline is the market people mean when they say "wine in general," and it's still drifting down. What a national average hides is how far the top of the market has pulled away from the middle.

The National Alcohol Beverage Control Association (NABCA) offers a snapshot of recent data through June 2026. Wine consumption in 11 control states — where the state runs wine wholesale and retail — hasn't turned around. June 2026 was 0.1% above June 2025, while the rolling 12-month avg is down 4.2%

In 2006 a Paris sommelier asked a sake brewer what glass he served his sake in. He had no answer, and decided sake needed to learn wine's vocabulary. He now owns a parcel in Morey-Saint-Denis and treats rice and Burgundy limestone as the same question.

Sake export value climbed 7.32% in Q1 while fine wine is still finding its feet. China overtook the US as the top market by value and pays about 60% more per liter for the same category. A market most Western buyers haven't discovered yet is quietly compounding.

Ten hectares in the Loire, farmed by one family since 1664, refusing pesticides since a grandfather came home from WWI trenches. The world eventually called it the best Cabernet Franc on earth. In 2017 the Bouygues brothers — owners of Château Montrose — bought it for €14 million.

Lucien Le Moine buys only premier and grand cru, across fifty-plus appellations, and still tops out at 100 barrels a year. No fining, no filtering, eighteen to twenty-four months on the lees. Entry point is an $86 Bourgogne Rouge; the Montrachet Grand Cru averages around $1,215.

Isojiman exports 40 percent of what it makes from a fishing town. It runs the whole brewery like a refrigerator and contracts its own Yamada Nishiki direct from Tōjō. That's Burgundy logic, built from scratch with none of Burgundy's advantages.

Champagne searches jumped 14% in the year to May — about two million more than the year before. Some of it is buyers front-running tariffs, some of it is small harvests tightening stock. After two years of decline, the demand looks real this time.