Candour

Here is @bngsrc.bsky.social's brilliant talk from SearchNorwichXL 2026. This talk breaks down how discoverability works across today's fragmented search landscape, where most strategies fall short, and how to tell whether your visibility produces real impact. www.youtube.com/watch?v=-q-R...

My cats.txt / llms.txt experiment got a shout out on the Google Search Central channel, thanks John Mueller! 😻 Article for those that missed it: markwilliamscook.substack.com/p/how-catstx...

Can AI agents basically run an SEO agency for you? 🤔 John Morabito joins @jlwchambers.bsky.social on Search with Candour to discuss how he's been automating SEO agency tasks using AI. ▶️Out now on YouTube, Spotify and Apple Podcasts. www.youtube.com/watch?v=Mz_D...

The first SearchNorwichXL talk is out now on YouTube! @hellemans.me kicked us off in spectacular fashion so here is his full talk about his journey from learning brand sentiment for beer brands to planning his retirement as a millionaire. Watch the full talk here: youtu.be/kBnN3BH6P7c?...

🚨New podcast episode🚨 ‪The one and only @nathangotch.bsky.social joins Search with Candour to discuss the current state of AI search. Check this episode out on YouTube, Spotify, Apple Podcasts and all other podcast platforms. www.youtube.com/watch?v=JHeP...

It’s #ADHDAwarenessMonth and research shows that 82% of adults with ADHD wait over a year to tell their employer, or never tell them at all. Our Head of Search, @tabbyfarrar.bsky.social, shares how to set up a Neurodiversity ERG: withcandour.co.uk/about/news/e...

Had the best time at #SearchNorwichXL on Thursday. Thank you @markwilliamscook.com for the invite and shoutout to the entire @withcandour.co.uk team and speakers for the fantastic event! 🫶

SEO feeling like you're decoding an alien language? Tomorrow, our very own @markwilliamscook.com heads to the @semrushofficial.bsky.social Spotlight in London to share his thinking framework for strategic decision making in SEO which has consistently delivered success.

A big thank you to everyone who joined us today for the first ever SearchNorwichXL and to our brilliant speakers and sponsors for helping make the event such a success. We’ll be at Dead Wax Social until 10pm for drinks and a well-earned celebration! Photos by Dave Guttridge

We've heard some fantastic insights from our morning speakers at #SNXL This afternoon is starting with our Future of Search panel, where industry experts discuss where SEO is heading over the next few years

SNXL is all set up and we're ready to welcome you 🎉 Look out for our events team in pink 🩷 Thanks again to our headline sponsor WhitePress

The Candour team are busy getting everything ready for SearchNorwichXL this morning 😍 Registration opening 9.30. Expect a packed speaker line-up and an expert panel discussing the future of search. You can find more details about each of the talks on our website: searchnorwich.org/schedule

⚠️ Massive change by Google: We are likely to see 100% AIOs within "People Also Ask" answers in the next few weeks 🤖 @alsoasked.com took a sample of 19.2M English language made in 2026, 97% of PAA answers in the first week of September are AIOs. Seems likely we are on track for 100% shortly.

Thanks for the @alsoasked.com MCP shout out at Search Evolution Summit @gfiorelli1.bsky.social 🫶🏻

How is it possible to use browser network data to glean search insights that can give you a competitive edge in both traditional and AI search? Be sure to catch @markwilliamscook.com’s @brightonseo.com talk on Friday 9 October at 9.30 to find out.

In less than 1 month, the brilliant @bngsrc.bsky.social will be speaking at the first-ever #SearchNorwichXL. Bengü's talks are always a conference highlight so you won't want to miss this! Use code BENGU for 20% off your tickets before they sell out. www.eventbrite.co.uk/e/searchnorw...

Leaping out of a plane from 13K feet? That’s what this trio are doing in 2 days & they need your help. The skydive is to support our charity of the year, Leeway Domestic Violence & Abuse Services. Please donate if you’re able by hitting the link in our bio & share this post to spread the word 🪂

1 month to go until SearchNorwichXL! Join 12 world-class speakers and 200 fellow marketers in the heart of the fine city of Norwich for an unforgettable conference. What are you looking forward to the most? Tell us in the comments!

This is your last chance to come to SearchNorwichXL for just £125! Our ticket price increases tomorrow! There's just 1 month to go until SearchNorwichXL so get your ticket now.

Our tick prices increase in less than 48 hours! Save £50 by buying your ticket before 25 August. Go to searchnorwich dot org or by searching on Eventbrite.

Ticket prices increase in 3 days! Get your SearchNorwichXL ticket for just £125 if you buy it before 25 August. Go to searchnorwich.org/

4 days until our ticket price increases! Save £50 by getting your ticket before 25 August. www.eventbrite.co.uk/e/searchnorw...

The ticket price for SearchNorwichXL increases in 5 days! Get your ticket before 25 August to save £50! Go to searchnorwich dot org or find us on Eventbrite.

You can now connect @alsoasked.com directly to your AI assistant with our MCP Server. No copy-pasting exports, no half-remembered summaries of a research doc from three weeks ago: your assistant queries real People Also Ask data at the moment you need it. help.alsoasked.com/en/articles/...

A big thank you to our headline sponsor - Whitepress WhitePress is a global platform supporting activities including SEO, link building or digital PR, as well as brand visibility in search engines, AI, and LLMs. www.whitepress.com/en/?utm_sour...

There's just 1 week left to get your SearchNorwichXL for just £125! The price will increase by £50 to £175 on 25 August so don't hesitate to get your ticket to Norwich's biggest and best SEO and AI search conference! Get your ticket at searchnorwich.org or find us on Eventbrite.

There are less than 2 weeks until our brave trio Jessica Bettis, Lauren Catchpole & Hayley Hoggarth jump out of a plane for charity! Please donate, share this post and help us support Leeway, our charity of the year. www.justgiving.com/page/candour...

Do your brand and SEO teams clash or work together in harmony? Mark Salisbury, our Design Lead, and Brendan Bennett, our Principal SEO Consultant, join Jack on Search with Candour this week to discuss the overlap of SEO, design and brand in the age of AI. www.youtube.com/watch?v=NoQz...

If a recommendation from @anniemai.bsky.social isn't enough to convince you to come to SearchNorwichXL, we don't know what is! The founder of Girl Power Marketing will be joining us on 24 September to enjoy our snacks, drinks and speakers along with 200 other marketers right here in Norwich.

Ticket price increases in 2 weeks so get your SearchNorwichXL tickets now and save £50! www.eventbrite.co.uk/e/searchnorw...

We want to make SearchNorwichXL accessible to as many people as possible so we're opening applications for free scholarship tickets. These tickets are for people that would otherwise not have the means to attend, such as students, or those affected by recent redundancies. forms.gle/oWNCkNXGDuLY...

LEARN HOW TO BE THE HERO IN ANY WEBSITE MIGRATION STORY! Our latest training series is now on-demand: sitebulb.com/website-migrat... 3 modules covering the tools & workflows you need to nail even the most nightmarish of migrations. Thanks to our expert trainers at @withcandour.co.uk 👏

Mark Williams-Cook (@markwilliamscook.com) explains that an AI determines answer grounding based on information stability, so stable information requires no grounding, while dynamic topics demand web searches. maj.to/4j9ycq7

Are the 'SEO is dead' posts driving you mad? Are you worried about where SEO is heading? We have an all-star panel at SearchNorwichXL discussing 'The future of search', featuring our very own Brendan Bennett. Use code BRENDAN on Eventbrite to get 20% off your tickets, making them just £100!

Beyond the query: how emotional brand signals influence clicks and conversions In this session, @sequinsnsearch.bsky.social discusses whether people’s nervous systems react differently to AI-generated versus human-created content. Let's answer whether AI can replace human creativity.

@divingfor.fun is 'In search for a better web' at SearchNorwichXL. In our keynote, Martin looks at the web - not as a Googler, but as a user... Where are we headed? What are we doing? And what if we do things differently? www.eventbrite.co.uk/e/searchnorw...

markwilliamscook.substack.com/p/how-catstx...

The brilliant @guaca.bsky.social brings Shopify advice to SearchNorwichXL! This talk reframes SEO from a reactive checklist into a system of automated SEO guardrails. Learn how to simulate Googlebot-like rendering to catch regressions & issues before it ships. www.eventbrite.co.uk/e/searchnorw...

ChatGPT has a hidden field that tells you WHERE it searches for data before returning an answer. @markwilliamscook.com dug into what happens behind the scenes when ChatGPT searches the web, and he found this hidden label called "result_source."

If you're a business owner in Norfolk or East Anglia and you want to learn about SEO, AI and marketing, there's no excuse not to come to SearchNorwichXL on 24 September 2026! #Norwich #norfolkbusiness #eastanglia

Multimodal search insights from @myriam.dopamine.builders at SearchNorwichXL! Machines can see, read and hear your content. This talk provides best practices for multimodal optimisation so that your videos, images, and podcasts are cited in AI search results. www.eventbrite.co.uk/e/searchnorw...

Even when he's on holiday, @hellemans.me is still working hard on his #SearchNorwichXL talk! Use 'Arnout' to get 20% off your ticket prices, that's just £100 per ticket! www.eventbrite.co.uk/e/searchnorw...

In this talk, @hellemans.me will provide examples and a framework for analysing SERPs and understanding how to make a positive business impact with your SEO strategies. SERPs are more personalised than ever, and every results page is full of insights that most people aren’t paying attention to.

Three of the Candour team will be jumping out of a plane next month. Yes, seriously. To support Leeway, our charity of the year, Jessica Bettis, Hayley Hoggarth, and Lauren Catchpole will be taking the leap on 30th August! Donate to our JustGiving page: www.justgiving.com/page/candour...

Here's what to expect at #SearchNorwichXL Morning: @hellemans.me @bngsrc.bsky.social @dixonjones.bsky.social Afternoon: @guaca.bsky.social @sequinsnsearch.bsky.social @adoubleagent.bsky.social A panel about the future of search & SEO. Ending with: @myriam.dopamine.builders @divingfor.fun

LEARN HOW TO BE THE HERO IN ANY WEBSITE MIGRATION STORY! Our latest training series is now on-demand: sitebulb.com/website-migrat... 3 modules covering the tools & workflows you need to nail even the most nightmarish of migrations. Thanks to our expert trainers at @withcandour.co.uk 👏

What are you doing on the 24th of September? Not only are @sequinsnsearch.bsky.social and Emma-Jane Stogdon coming to SearchNorwichXL, they're both speaking! Get your ticket now for just £125: searchnorwich.org

The fantastic @screamingfrog.co.uk are our name badge sponsor for #SearchNorwichXL! Screaming Frog are a UK based SEO agency and creators of the famous website crawler, the SEO Spider. It’s the industry standard crawler used by SEOs and agencies worldwide to audit technical and onsite SEO.

Happy to say @withcandour.co.uk is sponsoring Norwich Pride again this year, and supporting Norwich to be a city where everyone can feel safe and proud to be themselves. Great work by Mark Salisbury from our design team on the new tees 😎

Thank you to the SearchNorwichXL drinks sponsor - the brilliant Peec AI! Peec AI gives access to AI search analytics for marketing teams to track, analyse, and improve brand performance on AI search platforms through key metrics like visibility, position, and sentiment. peec.ai?utm_source=s...