yoyao.bsky.social

Commercial AI answers carried 2.0 to 2.6 times as many mentions as informational answers. That held in every map, on all four engines we tracked.

So start with the commercial topics where you rank 4th to 10th, and work them into the top 3.

Commercial AI answers carried 2.0 to 2.6 times as many mentions as informational answers. That held in every map, on all four engines we tracked.

Here are the mentions per 100 answers, informational vs commercial: AI Overviews 45.1 vs 116.1 AI Mode 86.2 vs 190.4 ChatGPT 76.4 vs 167.5 Gemini 119.5 vs 243.7 floyi.com/research/top...

The 313th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 Also cover the next part of our study, more focused on Mentions and Search Intent. Get all the goodies 👇

59.7% to 92.5% of the websites AI answers mentioned weren't cited in that same answer. That's from Part 2 of our Topical Authority Report. 👇

Gemini cited nothing in 45.0% of its answers. 47.9% of those still mentioned a website that ranks in the map. 👇

59.7% to 92.5% of the websites AI answers mentioned weren't cited in that same answer. That's from Part 2 of our Topical Authority Report. 👇

A citation is a source listed next to the answer. A mention is a website named in the answer's own words. 👇 floyi.com/research/top...

The 312th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 Get all the goodies 👇

We compared 535,239 Google rankings with 354,955 AI citations across 42 topical maps. Four findings I keep coming back to.

The maps were built for real brands rather than sampled randomly. The findings describe those 42 maps, not every subject on Google.

We compared 535,239 Google rankings with 354,955 AI citations across 42 topical maps. Four findings I keep coming back to.

Ranked coverage tracked AI citations more closely than Domain Rating on every engine. Broader coverage didn't improve citations on queries a site already ranked for.

We compared 535,239 Google rankings with 354,955 AI citations across 42 topical maps. Four findings I keep coming back to.

Twenty large platforms held 13.8% of all top-20 Google positions in our study. That list included YouTube, Reddit, Facebook, Wikipedia, Amazon, Yelp and 14 others.

If page one of your subject is full of YouTube, Reddit and Quora, don't assume the AI answer leans on them to the same degree.

Twenty large platforms held 13.8% of all top-20 Google positions in our study. That list included YouTube, Reddit, Facebook, Wikipedia, Amazon, Yelp and 14 others.

14 of the 20 never ranked for at least half of any map we looked at. Wikipedia, Amazon and Yelp are among them.

The 311th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 I also share my simple prompt for SaaS product videos.

We tracked 29,319 queries in the study, one per topic. We didn't count keyword variations, and that decision is what makes the coverage numbers mean anything.

Before you trust any coverage percentage, ask what it divides by. A topical map gives you a real denominator, and a raw keyword list doesn't.

We tracked 29,319 queries in the study, one per topic. We didn't count keyword variations, and that decision is what makes the coverage numbers mean anything.

Ten keywords with the same intent return almost the same results. Count all ten and a site gets credit ten times for covering what is really one topic.

We rebuilt a YMYL health site in Floyi starting July 1, without a single backlink. Bing clicks are up 4x, Bing AI citations are up 5x and Google is only now starting to move.

A site ranking for 5% to 25% of its topical map was cited by AI Overviews roughly 31 times as often as one ranking for under 5%. How much of a subject you cover tracks how often you get cited.

The names describe ranked coverage and nothing else. Tourists collectively held 63.1% of all top-20 positions, so the tier isn't a judgment on quality.

A site ranking for 5% to 25% of its topical map was cited by AI Overviews roughly 31 times as often as one ranking for under 5%. How much of a subject you cover tracks how often you get cited.

Average share of a map's AI Overviews citing one site in each tier: Giant 30.8% Authority 16.5% Specialist 4.4% Tourist 0.14%

A site ranking for 5% to 25% of its topical map was cited by AI Overviews roughly 31 times as often as one ranking for under 5%. How much of a subject you cover tracks how often you get cited.