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Aaron Binder
@aaronbinder.com

The USA's biggest tourism market just disappeared. Canadian vehicle crossings dropped for the first time since the pandemic. 48% of Canadians say they're less likely to visit in 2025. Billions in tourism dollars are likely staying in Canadian communities instead this year. 1/3 👇👇

Aaron Binder
@aaronbinder.com

The data tells the story: - Canadians made 20.4M US visits last year - 25% of Florida's international visitors were Canadian - Billions in US tourism $$$ are ready for reinvestment in Canadian workers and businesses Tourism operators are adapting w/ new international and domestic ads + products.

2 reposts14 likes

bflmouse.bsky.social
@bflmouse.bsky.social

The Outdoor Adventure show was on in Toronto this weekend. My observation was that there seemed to be far less interest in the booths advertising American vacation destinations than there was in booths advertising vacations pretty much anywhere else.

Aaron Binder
@aaronbinder.com

Interesting - and probably a good reminder for many folks that we've got awesome destinations in our own province/country. Which US destinations were there? Florida had a whole pavilion at the Distillery District Winter Village this year - I bet they're kicking themselves on that ad spend now.

Aaron Binder
@aaronbinder.com

Building a resilient tourism industry means going global while exploring at home. Smart businesses are creating partnerships in Asia, Europe, South America - and within other provinces. Read @jasonkirby.bsky.social in @theglobeandmail.com | www.theglobeandmail.com/business/art...

theglobeandmail.comCanadians cut back on trips to the U.S. in January amid boycott callsIn January, the number of Canadian residents returning from trips to the U.S. by vehicle declined on an annual basis for the first time since the pandemic