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Coffeemate really must have thought weird methy looking guys who get sexually aroused by shitty coffee was the audience to target with that commercial, for reasons that escape me...to put it mildly.

Coffeemate is one of those things that has always baffled me, as I have always taken my coffee black. Is shitty coffee really improved by shitty styro-benzine-color-lightener? I will take my shitty coffee for caffeine purposes, but giving it extra with an equally-terrible additive seems odd.