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Be biased towards shipping. It's just too common of a story — took a long time to build the "perfect" thing, then people didn't want the thing after all. Months — years — wasted. That said… I also think there's a lot of knee-jerk advice of "just ship it." (1/4)

If you ship crap, is that progress? Do you really learn something about PMF or is it just crap? Do you burn your relationships with the alpha-testers who are already going out on a limb for you? So: (2/4)

I think if you have potential customers actively engaged, who really do want the pilot and really will be giving you solid feedback, and will become paying customers once it's working, then it's not so bad to proceed cautiously rather than shipping shit quickly, which reciprocates that… (3/4)