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Your next sale won't be a 1000-seat order from Google. But is your homepage written as if this is the target? Formal, obtuse, corporate-speak, pretending to be a mature, stable company. You’re alienating your actual best customers.

Jason: write me a headline (max 5 words) about your brand.

No, Jason. They have HEARD of your brand but by no means know it. And since you won't define it, let's check back in a year or two on the bill of health.

And how do you know that? We have done extensive brand studies, with aided and unaided awareness, through a 3rd party so we're not biased. Internally we have reams of brand docs from high level descriptions to details on voice and design. "I won't define it" is a funny way to summarize that. 😄