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Your next sale won't be a 1000-seat order from Google. But is your homepage written as if this is the target? Formal, obtuse, corporate-speak, pretending to be a mature, stable company. You’re alienating your actual best customers.

longform.asmartbear.comYou’re a little company, now act like oneYou’re afraid that looking like being a small company means you’ll lose sales. It’s actually the opposite -- you’re alienating your best customers.

jakesawake30.bsky.social

@jakesawake30.bsky.social

4 Mar

Jason: write me a headline (max 5 words) about your brand.

Jason Cohen

@asmartbear.com

4 Mar

I don't have to, because 100% of our target market already knows our brand. (And we have 200,000 paying customers.) But if you really want that, AI can easily do that without even searching the web. 😄

jakesawake30.bsky.social

@jakesawake30.bsky.social

5 Mar

No, Jason. They have HEARD of your brand but by no means know it. And since you won't define it, let's check back in a year or two on the bill of health.

Jason Cohen

@asmartbear.com

And how do you know that? We have done extensive brand studies, with aided and unaided awareness, through a 3rd party so we're not biased. Internally we have reams of brand docs from high level descriptions to details on voice and design. "I won't define it" is a funny way to summarize that. 😄

5/3/26, 4:38 pm0 reposts0 likes

jakesawake30.bsky.social

@jakesawake30.bsky.social

5 Mar

The brand needs a refresh--it's dated and assumptive and dull. Anyone who wants it to grow at the bottom line (not the customer headcount which is relatively meaningless) would be undertaking a brand review and rethink and relaunch. Take some of that revenue and get it done.