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On this day in 2012: Apple shut down iTunes Ping. Described as "Facebook and Twitter meet iTunes", the platform was shut down after two years owing to a lack of interest and integration with other networks.

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Also due to a lack of interest by… Apple themselves. It seemed they never really adapted the platform to what artists or users asked for.

Weird, I had never heard of this before. And I had even switched over to a Mac laptop by then, so somehow I missed this entirely. I doubt I'd ever use it, but I still find it weird that Apple launched and crashed an entire social network without me even being aware.