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Shout out to @joshwcomeau.com's principles. He closed his 135K Twitter account, despite it being a major marketing tool for his content and courses. He spent his final days informing his followers about the election before closing it and moving here. Protest isn't always convenient.

Appreciate it Alex ❤️ Yeah, a couple of people accused me of farming engagement, trying to profit off of the US election news. That’s one of the few things that actually got under my skin, since it was exactly the opposite 😅 I was doing it knowing it would tank my Twitter account.

It remains unclear how important Twitter has actually been for my business, but I suspect it won’t really have much of an impact. Engagement was already so low there. Lots of followers, but very few of them actually saw my content.