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Publishers are spending time and money on AI chatbots that nobody will use. If AI succeeds, here's why it will live in your browser and operating system - and what I think news orgs should build instead. werd.io/ai-wont-live...

I agree with you but I also think it’s the biggest threat to disintermediation since search. i.e. what does optimizing for models look like?

Oh there’s no doubt about that. I’d say it’s a threat to a lot of things, including journalism itself. More on that to come ..