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I agree with you but I also think it’s the biggest threat to disintermediation since search. i.e. what does optimizing for models look like?

Oh there’s no doubt about that. I’d say it’s a threat to a lot of things, including journalism itself. More on that to come ..

I’m working on putting together some “protocols for publishers” talks later this summer, with Unternet and a few other folks. I’ll message you.