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I have a whole folder of ATProto apps on iOS (plus a select few directly on my Home Screen). Today we call them “ATproto” apps. In the future … they’re just a better way to build a wide range of apps, where users own their data, login in anywhere, and choose different interfaces.

Genuinely, I wish it was called something else, something a bit more... consumer-friendly? I always found "Nostr" quite friendly, despite the protocol being a minefield. It's (annoyingly) still nicer to say "Login with Bluesky" instead of "Login with ATProto".

It's more to the fact ATProto is supposed be at the forefront, and is ideally what we'd like people to refer to this as (instead of Bluesky), so a name like "ATProto" is a bit... clinical.