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my pratt typography students are bringing in their first posters for crit today i gave them the text palette and image for paula scher’s legendary bring in da funk poster but they’ve never seen it before will show them her version after the crit ✨

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I’m someone who self taught graphic design and I never in a million years would have tried something this audacious. Thanks for sharing!

It went good I think! Everyone’s posters were much more conservative than Scher’s so when we looked Scher’s after I think it stretched their brains a little. I revealed it in the context of showing them Scher’s Ted Talk so they also got a dose of her history and philosophy…

…the program at Pratt is very cross disciplinary focusing equally on illustration and design. I spent a lot of time trying to break down the wall in their minds between the two. When people who self identify as illustrators and put design in a box they limit their typographic potential imo…

…There are so many lessons learned from practicing illustration that can be applied to practice designing, and vice versa, if we allow the information to flow freely from one to the other. Art school often inspires factionalism.

Design class at SVA taught by Frank Young had us remixing elements from the poster with multiple iterations shared every week for almost an entire semester if memory serves. A great assignment that teaches you to internalize the elements and then abstract them entirely.