Drawn on Mythryl: “And where is the essential behavioural change?”

@maibached.bsky.social

Knowing that most people care about the climate is important. We call it one of the “six key truths” about climate change: It’s real It’s us Experts agree It’s bad There’s hope OTHERS CARE In fact, it’s the strongest predictor of many important measures of issue engagement.

link.springer.comUnderstanding six “key truths” about climate change predicts policy support, discussion, and political advocacy - Climatic ChangeEffective communication is critical in efforts to limit and manage the risks of climate change. One empirical approach to crafting effective communication is to start with communication objectives, th...

Helen Czerski@helenczerski.bsky.social

People DO care about climate change, and more as time goes on. The headlines from this recent ONS survey are striking: 60% think it's an important issue for the UK 85% know they have already been affected by it People who care are in the MAJORITY. Never forget that. www.ons.gov.uk/peoplepopula...

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