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We talk about Bluesky getting users, but Bluesky is part of an open social internet called "The Atmosphere" where other people can make their own apps, including their own versions of Bluesky. Bluesky isn't growing; the Atmosphere is! You're not "our" users; you're a part of a shared place.

But what's the business strategy to pay developers, servers and storage for all the gibberish Brazilians say?

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