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One thing I've been toying with, instead of talking about "PDS" and cryptic nonsense like that is: Atmosphere Service Provider, like an ISP but for the social internet. Part of the motivation is that "Sign in with Atmosphere" only works if people have seen that before.

B. Prendergast@renderg.host

Log in with Blacksky Log in with Bluesky Log in with Eurosky Log in with Gander Log in with Northsky Log in with Pckt Log in with Social Selfhost Log in with Wsocial Log in with hello you still there??? OR… Sign in with #Atmosphere πŸŒ€ wecanjustdothings.leaflet.pub/3mlv5oijn5s2q

That is to say we should be more or less mirroring the layering of another protocol in communicating to normal people? I have said (and am not unique in saying) that each time another layer gets added to the stack there's a cambrian explosion then consolidation (eg TCP -> AOL, HTTP -> Meta) - ...

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Sorry, I'm not sure I get what you're getting at :-/ People don't think in terms of layering. "The internet" is all the stuff that's in your phone. The social internet is just the social part of that.