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I think that’s a great start, but a consistent sign-in UX needs to follow to make it cast iron. And we **need** @bsky.app PBC ( @toni.bsky.team @alexbenzer.com @pfrazee.com ) to get behind it as they are the front door for the vast majority of users today, and will continue to be for some time.

@dracome.social also uses only the word "Atmosphere". It also promotes registration on @eurosky.social

I talk about this in my article. Check where I talk about a flywheel effect. It takes education of course, but all great marketing is about recency, frequency and relevance. More often and widely people see it, the easier will become to understand. (This is only a part of the education piece)

We need to think about how to onboard the +100m / +500m new users to the atmosphere, not the users we already have. We should start immediately!

If the #ATproto ecosystem wants general public billion scale audiences, it needs one door in.

Can we go art deco?

I think you make a pretty compelling case for this, I'm going to think if we have something to contribute. One thing that people can look into is designsystemet.no/en/ , a design system that was created by the Norwegian public sector, but reusable by anyone.

@loggedin.fyi can fill this gap quite well. It’s a “pre FedCM” solution; that can fill a gap until FedCM for the Atmosphere exists

front door implies the existence of backdoor 🫢

how do i sign in as @jcsalterego.bsky.social

I'm thinking @atpassport.net can help here.

@renderg.host 100% agree, and highly relevant for me as a builder at @sparkable.cc (blog.sparkable.cc/about). I‘d love to contribute to this discussion from a design/brand perspective. I think it‘s a great opportunity to make ATproto & the open social web feel more inviting, playful, and memorable.