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every single nintendo direct is written like its advertising the first video game ever made. in this “game of strategy” you can choose to attack with swords [8 second clip of a guy attacking with a sword] or with spells [8 second clip of a guy attacking with a spell]

They still do, at least Nintendo of America does. If you watch a UK Nintendo Direct you'll see that they just say "game" instead of "the [game] game" like in the US. Which means that they make the narrator record two versions of the same line every time he mentions the name of a Nintendo game.

aiui trademarks in the US act sort of like adjectives, so you'll hear the occasional "doritos corn chips" when any normal person would just say "doritos", because a "dorito" isn't a thing it's a /type/ of thing, i guess? and saying "dorito" is the first baby step towards genericization

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so my best guess here is something like nintendo feeling a bit spiky about every console being called "a nintendo" for some time and they are leaning hard the other way?? but obviously this is absurd because who is ever going to use "mario kart world" to refer to all video games

velcro recently did a similar thing but has a much steeper uphill battle on its hands there i think