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every single nintendo direct is written like its advertising the first video game ever made. in this “game of strategy” you can choose to attack with swords [8 second clip of a guy attacking with a sword] or with spells [8 second clip of a guy attacking with a spell]

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target audiences for a nintendo direct are people who just woke up from 50 year coma and aliens who crash landed on earth yesterday

Eh I mean it's an entire direct on one game, I guess they've got time for people who are somehow excited for the pretty anime game but don't know wtf a Fire Emblem is. I usually skip these and just watch the ones where they shotgun blast trailers at you.

Once you see a Nintendo Direct you start to understand why all the minor characters in Pokemon talk like that.

A big reason I watch the JP directs now is because they feel WAY less infantilizing than the commentary in the English language ones

This is funny cuz it’s true but also Nintendo recognizes that everyone has a first game. New players need to be onboarded for the health of the industry. I honestly feel their approach only seems weird when contrasted with the hyper specific catering to the “hardcore” others engage in.

[explaining mechanics older than the internet] if you encounter any obstacle taller than stairs during your adventure you can try jumping! (ℹ️) “Jumping” will momentarily lift your character off the ground, offering a new way to explore the environment. You can do this by pressing the “A” Button.

i really like going this depth about FE like this cause the core mechanics of these games barely change from game to game and if ur interested in FE youve already played one

i thought this direct was actually solid for me who hasnt been following much of the game's teases or new info drops but i knew going in that half of it would be "How 2 Play Fire Emblem" and its so funny that they keep putting in these fucking tutorials in the middle of presentations

The trick of this is that the out loud part is for the babies and dullards and the people who know FE get an entirely different John Hinckley Jr-type message (we put Chocobos in this one)

to be clear i’m not saying it’s weird nintendo makes games for kids or explains them clearly and slowly im saying specifically it’s weird they do that in the big showcase trailer meant to convince you to buy them

I think it's to help the kids understand what's going on so they'll ask their parents to buy it. I remember the toy commercials I watched as a kid had a similar cadence, just with a lot more WhoooaAAaaA and camera shake because they had to pretend an immovable object was exciting

it drives me nuts that they use similar wording and inflection for Rated T Blood And Guts games as they do with Rated E Googoo Gaga Babies games. like who is their target audience here lol

they gotta explain it because the naming is so confusing. Why does the guy I need to attack from a distance have 'close-up attacks'? The should call him a 'stay-away guy' so I know

"Hrm... swords beat spears, but spears beat axes... this calls for some sort of Triangle Strategy" [GARBLED SNATCH OF THEME SONG] [SQUARE ENIX LOGO] [NINTENDO LOGO] [NINTENDO MARK OF QUALITY]

This probably stems from them being very Japanese. Trailers for games here typically are very in depth and explain way too much rather than letting emotion and excitement selling you on the game. Not all games and trailers, but a huge majority of them. Japanese folks want to know the details.

way too in depth about the surface of game mechanics* I'd love to see pre-release material really getting into the thick of it but most publishers won't dare

I earnestly think its better to advertise games like theyre games than cinematic setpieces with some sort of nebulous gameplay glue stringing them together

I actually hold a lot of respect for the directs advertising games as a inherently straightforward sets of rules that in of themselves need to be explained to an audience. There is nothing deceptive about it whereas I feel like I never have a good grasp on what sony/microsoft are selling me

yes its entirely fine for the directs to be the way they are. they have to assume some parts of the audience are entirely new to these concepts like any good tutorial. this isnt a cinematic trailer painstakingly going through turn phases. im much happier seeing what i can expect from a game properly

I find nintendo's approach so much more interesting because it doesn't pretend like the game part is some ancillary part that deserves no time. It can wax and wane depending on franchise but like ultimately the fact they tend to talk about what these games are as games is far more interesting to me

How else are they gonna fill 20 minutes when it can be summed up as "Yeah, it's Another One Of These! This one is like 3 Houses, you guys liked that one, right?"

I think its partially to confirm which features are returning in an established series (Like FE or Rhythm Heaven or Splatoon) and show off what they look like in this game, while ALSo introducing them to new players.

Ever since the Gamecube was a sales bust, Nintendo's had a strategy of trying to appeal to non-gamers. That generation of console was really decided by stupid stuff like which console can play DVDs, and Nintendo's never let that go.

Nintendo Direct presentations are literally approved or vetoed primarily by shareholders, who famously know and understand literally nothing about anything. Nintendo is aware that even very young children are not this dim.

"Someone's/a child's first game" so on and so on. But considering baby's first game is probably not going to be a 50+ hour SRPG, I think we can axe the patronizing tone for the intended audience on some of the showcases.

They still do, at least Nintendo of America does. If you watch a UK Nintendo Direct you'll see that they just say "game" instead of "the [game] game" like in the US. Which means that they make the narrator record two versions of the same line every time he mentions the name of a Nintendo game.

I'll take it over the average State of Play trailer just showing cutscenes and not knowing how the game will actually work, but it's still beyond goofy to have the concept of jumping explained in the Metroid Prime 4 presentation

I’d argue Fire Emblem is meant for teenagers at least in the way most anime/JRPG’s are aimed at teens but that’s not really the point snskakkssk