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The correct way to do this is setting the right mimetype. If you see a URI scheme for this type of thing they usually didn't know what they were doing. Support for this goes way back. Add a .ics extension just in case (in url or content-disposition header)
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Here's an example event for the site I'm building. It generates the ics file on-demand when someone presses the add to calendar button. If hosting it as a persistent ics file is all that's needed, that'd be super simple to change. Is that right?
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