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1/ Here's how it works (for others, Oz knows). A story breaks and every news show needs guests to talk about it. A desperately overworked producer frantically searches Twitter/BlueSky and starts DMing people who seem like they have credentials. The producer likely knows nothing about the topic.

/2 If someone says yes then at most they have a 5 minute chat with the producer to work out some questions. This is mostly used to check name pronunciation. They go on TV/Radio for 3-7 minutes. If they sound coherent, the producer adds them to a shared network CRM database.

Do they also need to be pretty?