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1/ Here's how it works (for others, Oz knows). A story breaks and every news show needs guests to talk about it. A desperately overworked producer frantically searches Twitter/BlueSky and starts DMing people who seem like they have credentials. The producer likely knows nothing about the topic.

Oz Katerji@ozkaterji.bsky.social

There is no accountability in ThinkTankLand or in TenuredProfesorsville. You can just walk into broomstick after broomstick for two decades and still pull in a 6 figure salary and a primetime apperance on a major tv news channel with a three letter acronym. Nothing matters.

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I am surprised to learn there are so many 6 figure salaries amg academics and think tanks. Or, that is not my experience anyway My mobile phone was on GB News database despite leaving the job they thought I had a few years before the channel was even established (I requested it to be removed)

I have previously refused to speak on topics where I didn't have expertise and had requests with raw where I was asked if I would be saying X after I made it clear I wouldn't say X, so I do take Oz's more general and specific points

I've lost speaker slots because I was going to back the (Labour) government or take a more left-coded view. I understand it; they'll want a balanced show and have already got someone to fill the left slot, and have gone to me for the right-coded one. But it's still annoying.

Yes all of this is true, I don't blame the TV networks or the producers (I was one of those assholes at one point in my life), I blame the people who continue to employ them!

There are not enough steps dedicated to working around people or organisations that refuse to respond to calls or emails no matter how prestigious sounding or not your workplace is trying to get a Baltic/Arctic NATO perspective on military spending was surprisingly hard

/2 If someone says yes then at most they have a 5 minute chat with the producer to work out some questions. This is mostly used to check name pronunciation. They go on TV/Radio for 3-7 minutes. If they sound coherent, the producer adds them to a shared network CRM database.

3/ The next time an expert is needed, they get a call, often from an entirely different producer. Absolutely no one is going back and updating the CRM by confirming expert predictions against what occurred 4 months later. That is no one's job.

4/ Individual presenters may have experts they particularly like and may be able to do some screening, but most are way too busy to do retroactive monitoring and evaluation. The key criteria in complex topics are credentials, confidence, and clear diction.

5/ Most news operations are simply too understaffed, too overworked and chasing too many deadlines to do more than have a few favourite experts on frequently recurring topics.

This is brilliant. There's an extra element. Genuinely insightful & knowledgeable people tend to be busy doing useful things so have low availability. Professional social media gobshites however can get into a studio at the drop of a hat. With near infinite airtime to fill, the latter will dominate.

This 1000%. The social media loudmouths are also more confident and have a simple message that isn't complicated with the details or problens experts love to wrestle with. That confidence works on TV better than hesitation and worry that your reputation is on the line.

BBC hugely underpay freelance researchers. And they haven't valued knowledge either specialist or broad among staff. It's really obvious just listening. So, of course, it's formulaic and, erm, balancistic.

This has also paved the way for the League of Opinionated Reporters/Analysts/Tw@s. “No time to book a talking head? Don’t worry - just leave it to me. I know more about this than anyone anyway for I am the Senior Chief Special Editorial Correspondent-in-Charge.”

Yeah, though part of this is also that a confident and skilled speaker who knows 40% makes for better TV than an awkward, nervous and tongue tied wonk that knows everything.

Speaking as the professor in the room, I’m just going to say that people who can’t learn to communicate need to grrl up and get themselves some guidance. It’s not because of disability. It’s because they are scared that their friends will look down on them.

I feel special mention needs giving to this moron. Is deemed qualified to speak about modern policing issues despite leaving the police 25yrs ago after a relatively short 10yr career

And it is the job of people at the Think Tanks to be available at the drop of a hat to push their distorted political views. Actual experts are probably busy doing work and less available