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AI platforms reference Nigel Farage more than other leaders when prompted on UK politics, study shows

theguardian.comAI platforms reference Nigel Farage more than other leaders when prompted on UK politics, study showsReform UK is ‘doing something right when it comes to visibility’ on multiple AI systems, say researchers AI platforms are more likely to reference Nigel Farage than any other UK leader when prompted about British politics, according to an AI search analytics firm. “We are confident in saying that Reform are showing up significantly more than you would expect,” said Malte Landwehr, an expert at Peec AI, the firm that did the research. “So they’re doing something right when it comes to LLM [large language model] visibility.” Continue reading...

Alex "Fozzles" Turvey

@fozzles.com

They are probability machines, so they go with whoever's talked about the most by websites such as yourself and the BBC who can't fucking shut up about him. Basically, this is a problem that you have helped cause.

4/5/26, 4:08 pm0 reposts7 likes

Matthew Wilcoxson

@akademy.uk

4 May

Why always so desperate to blame the BBC for everything? Why? Billionaires attempting to control millions and you're questioning a public service. It doesn't make any sense.

Alex "Fozzles" Turvey

@fozzles.com

4 May

If you want to blindly defend the BBC that's up to you. They do report a lot of shit about Nigel Farage though.

Matthew Wilcoxson

@akademy.uk

5 May

Blindly defending an obvious great asset to Britain, one of the most trusted news agencies on the planet. "Blindly" I'm not the one picking the one news item that supports my biased - and likely manipulated - view of the BBC.

Alex "Fozzles" Turvey

@fozzles.com

5 May

You seem to think I have it out for the BBC. I don't. I could have said "UK media", but I specifically said BBC and Guardian because those are the two I'm most disappointed with. I also think the BBC can be a great asset, but if you can't accept a fairly mild criticism of them that's your problem.