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Because it is essentially "how can we manipulate people to give us maximum profit for minimal investment?" And that entire line of thought can just get fucked.

nuh bro it is more like "How can we understand the thinking of our buyers in order to get actual profit + not scare new people" because HELL DAYUM I AM BUYING ANY GAME HIGHER THEN 9 BUCKS, THAT A FUCKING STEAL!

I mean, in this economy, they're not wrong. At certain increments, spending 7 bucks is basically the same as spending 8. If all I have is 10 bucks, and I have a game/food/ect. I'm going to buy, and I buy it for either 7/8 dollars, I'm still left with money that could barely afford a soda after.