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The idea that American milk chocolate “tastes sour” is a textbook example of something invented out of whole cloth online and spread as an easy way to signal to your audience that you’re worldly and discerning just like they are. No it doesn’t. That isn’t true.

It’s kind of perfect if you think about it. No normal non-online person would ever describe the taste of a Hershey’s milk chocolate bar as anywhere close to “sour.” So claiming that something so unintuitive and false for most people is *obvious* just signals you know something everyone else doesn’t.

I gotta disagree with you here. Though I wouldn't say "taste sour is the difference. One of the major differences for me is that American chocolate tends to lack the milky taste itself and have a slight irony taste. That said I do think brands like Ghirardelli are better at this

Though i actually agree most people who say this are doing it for virtue signaling