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twice a year the entire U.S. press becomes a marketing extension of a single billionaire-owned retailer, and nobody in any position of editorial power thinks it's weird or gross

Amazon Prime Day hasn't been interesting or novel since 2005 or so, but that's not going to stop anybody from pretending otherwise so they can get their blogspam affiliate kickbacks

This exactly. And the affiliates revenue is so small, too. At least the NYT has a separate site for it, but it runs 24/7/365 and is only about 2% of their revenue. These other outlets are selling their souls for peanuts.