Post

that thar's good messagin'

Aaron Rupar@atrupar.com

Ossoff on Mike Collins: "He's pro-war. He's pro-tariffs. He's pro-cutting your healthcare. He's also a notorious bigot and antisemite, and an election-denying extremist who is only a congressman because his daddy was a congressman, and is a Trump puppet who will serve his needs & agenda mindlessly"

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Finally. NB it’s not the *content* that’s particularly unique— it’s that his literal *language* is stripped of all fat and floss. This is what actual communicative LANGUAGE sounds like Stark contrast with (and massively more power than) flabby floppy pol-speak

Reminded of various rehearsals and prep from all walks: It’s NOT so much abt memorizing talking points or rehearsing message content; you MUST also (mainly?) rehearse *excising* flab, filler, buffers, and blah blahs if you want real 👊🏽 Why in the world do pols find that SOOOOO hard to execute??!!