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✅ Achievement Unlocked: 1M organic search impressions this year! Last year we had: - No content strategy - Only branded queries in search console - Marketing site all tangled up in the same project as the core app 🙈

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With only 1 engineer (me!), we always need to be really judicious about what work to take on. At first, I had to focus on product to the exclusion of everything else. But this year, we've made a concerted effort to balance that out. And it's great to start seeing some results! 🎉 #buildinpublic

first priority was to address the low-hanging fruit like: making our marketing site SEO friendly, blog, help center content, landing page variants, glossary of financial terms, etc. it's mostly stuff like that we focused on for this first round of content improvements.

making the marketing site SEO-friendly was step one. or perhaps step zero 😅 then things like blog, help center content, landing page variants, terms, etc