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✅ Achievement Unlocked: 1M organic search impressions this year! Last year we had: - No content strategy - Only branded queries in search console - Marketing site all tangled up in the same project as the core app 🙈

Anthony Castrio

@castrio.me

1 Dec 2024

How did you develop your content strategy?

Kyle Nolan

@kylenolan.dev

first priority was to address the low-hanging fruit like: making our marketing site SEO friendly, blog, help center content, landing page variants, glossary of financial terms, etc. it's mostly stuff like that we focused on for this first round of content improvements.

1/12/24, 4:53 pm0 reposts2 likes

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