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I think the primary factor that led to Bluesky fumbling becoming the next Twitter was pandering to early Twitter nostalgia. There's a very vocal minority who want a return to the chronological timeline based algorithm-free self-curated experience of the 2010s internet. 🧵 1/5

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But this platform was never algorithm-free even if some people may have gotten confused and thought it was. The pitch was "as many algorithms as you like" from very early on and they even switched the default timeline to be algorithmic at some point.

The problem is, everyone moved on. Social media is driven by algorithms now, and that's what the overwhelming majority of users are used to and expect. So even if you build the perfect 1:1 clone of early Twitter, it just fails every time. At the time that was all there was, so people enjoyed it. 2/5

On the modern internet where I can trust an algorithm to find me the content I like, the chronological timeline is an objectively subpar experience. It's a whole lot of work to manually find and follow accounts, just to see every their every post, instead of just the ones you're interested in. 3/5

It's not really an issue of personal preference, either. When you prioritize chronological feed, that impacts new user's ability to find content they like, and creator's ability to get reach. The only people who benefit are the early adopters who built huge networks and reach. 4/5

I'm not clear on how feed ordering preference is not a ... Personal preference. Sure, maybe there should be better UX over feed ordering choice, but it seems to fundamentally be a personal preference, no?

I'm not really surprised that the active user count is in consistent decline and the only growth comes from random Twitter exoduses. But I am somewhat surprised by just how many people I follow have left within the last year. I'm also not joking when I say even LinkedIn has a better UX. 5/5

But some of us primarily used Twitter as a news source. The blue check was helpful in vetting people/info as authentic and reliable. And as the best news aggregator, the chronology was a key part.