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I think the primary factor that led to Bluesky fumbling becoming the next Twitter was pandering to early Twitter nostalgia. There's a very vocal minority who want a return to the chronological timeline based algorithm-free self-curated experience of the 2010s internet. 🧵 1/5

The problem is, everyone moved on. Social media is driven by algorithms now, and that's what the overwhelming majority of users are used to and expect. So even if you build the perfect 1:1 clone of early Twitter, it just fails every time. At the time that was all there was, so people enjoyed it. 2/5

On the modern internet where I can trust an algorithm to find me the content I like, the chronological timeline is an objectively subpar experience. It's a whole lot of work to manually find and follow accounts, just to see every their every post, instead of just the ones you're interested in. 3/5

I'm not clear on how feed ordering preference is not a ... Personal preference. Sure, maybe there should be better UX over feed ordering choice, but it seems to fundamentally be a personal preference, no?

Because social media experience doesn't exist in a vacuum. How users use the platform affects the experience as a whole. If people use chronological feed, it's easy to inadvertently saturate their feed by posting too much, whereas on an algorithm driven platform, that is very unlikely.

While I agree with that, I'm a bit lost on how it connects with your earlier posts and I focus on, "is this not just a UX issue?".

I'm not really surprised that the active user count is in consistent decline and the only growth comes from random Twitter exoduses. But I am somewhat surprised by just how many people I follow have left within the last year. I'm also not joking when I say even LinkedIn has a better UX. 5/5